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Needed: More Cans in Cannes

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Bio

Hélène Côté

Hélène Côté is an EMMY winning Creative Director who’s list of awards not only shows that she can spot a good idea, but knows how to help make it a great one. Hélène has judged several creative competitions, including a recent Communication Arts Advertising Annual (CA) and has lectured at several industry venues. Her career has always been about the pursuit of integrated campaigns, one voice across all touch points, so she’s done everything from buckslips to bus wraps and even Super Bowl campaigns. She’s followed a career in art direction and design but recently worked as a writer, giving her an even broader creative spectrum. She’s also an Artist-In-Residence at the KALA Art Institute in Berkeley where she prints and shows her limited editions Sérigraphs and believes that “double-majors”, those who pursue creative expression in addition to advertising, make the most creative minds.

Ale Lariu

Ale Lariu is the CEO of shout and the co-founder of SheSays (shesaysus.com), a 5-year old award-winning global network organization focused on the engagement, education and advancement of women in digital marketing and advertising. Before having her own business, Ale was SVP Group Creative Director at McCann, where she has worked with clients like MasterCard, General Mills, Kohls, Nikon and Verizon.

In 2010, Ale was picked by Fast Company as number 29 out of the 100 most creative people in business, beating Tom Ford, Jamie Oliver and the founder of FourSquare. Ale teaches at Hyper Island, Miami Ad School, and BDW. She also writes a monthly column for the Brazilian version of Wired magazine. Ale is on the board of the Art Directors Club and The Ad Council.

Karen Mallia

Karen Mallia is a former copywriter and creative director, teaching creative strategy, copywriting and campaigns at the University of South Carolina. Before that, she taught advertising at The City College of New York and at FIT/SUNY. Her New York ad agency career spanned two decades and numerous agencies, from Ogilvy to Scali, McCabe, Sloves to TBWA\Chiat\Day and a several smaller shops. Mallia has worked on creative projects ranging from cars to cosmetics, Fiberglas to fragrance to financial services. She loves teaching cause communication and public service advertising. She finds the creative process and product infinitely fascinating, and is currently engaged in research on its evolution with digital media. She continues strategic and creative consulting.

Pink Ghetto: Working in a Male Dominated Industry

02 min 01 sec

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Karen Mallia, associate professor at University of South Carolina, faults the male-biased awards system for the lack of recognition of female creative directors.
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30 min 21 sec

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