In Module 3 of the L2 Clinic: Commerce: E, F & M, industry leaders discuss new models for the new era of retail.
Co-Founder, STORY Boutique
"New Models for the New Era of Retail"
CMO, Moda Operandi
"Moda Operandi: A Case Study"
Director, Mobile & Digital Store Marketing, Sephora
"Showroom in Your Own Store"
Head of Research & Advisory, L2
"Who is Doing this Well: Luxury?"
As Chief Marketing Officer of Moda Operandi, Ashley leads all Marketing Communications, Creative Operations, and Customer Care. Previously, she was Head of Marketing at NET-A-PORTER, and Vice President of Marketing at BCBGMAXAZRIA. Ashley earned her undergraduate degree in Economics at Occidental College, and has an MBA from Haas Business School at UC Berkeley.
Johnna Marcus is the Director, Mobile & Digital Store Marketing for Sephora managing Mobile and Digital Store Experience. Since joining Sephora in 2011, Johnna has managed the mobile marketing & app strategy, for which Sephora secured the top spot in L2’s first Prestige Mobile IQ report. Mobile capabilities, such as in-app messaging, rich social media integration and product scanning, allow Sephora’s best customers to learn what’s new, research products & shop when she’s at home, on the go, or in a Sephora store. Johnna is also bridging the digital and store experiences, including capabilities like: iPads at the Beauty Studio featuring services menus, shopping & Beauty Insider loyalty program information; Product Finders and look books to assist shopping; and Mobile POS and other employee-facing service tools.
Prior to joining Sephora, Johnna was the Director of Program Management for Innovation at Caesars Entertainment, where was responsible for identifying, piloting new marketing & customer service capabilities. She began her career as Project Manager at Sapient Corporation, leading projects in a range of industries from Financial Services to Travel & Hospitality to Automotive. Johnna is a graduate of the University of Washington’s College of Engineering.
Maureen Mullen leads L2’s research and advisory group and has benchmarked and/or developed digital and social media initiatives for over 300 prestige brands. She began her career at Triage Consulting Group in San Francisco. At Triage, she led several managed care payment review and payment bench- marking projects for hospitals including UCLA Medical Center, UCSF, and HCA. She has gone on to lead research and consulting efforts focused on digital media, private banking, M&A, insurance industry risk management, and renewable energy economics for professional firms and academics. Maureen has a B.A. in Human Biology from Stanford University and an M.B.A. from NYU Stern.
Rachel is a fourth generation entrepreneur who loves finding the next big thing almost as much as sharing it with her clients. In 2003, she launched Cube Ventures, a retail and marketing consultancy that has worked with clients such as: Gilt Groupe, Lord & Taylor and others. In the Fall of 2006, Rachel was hired by Diane von Furstenberg on behalf of the Council of Fashion Designers of America (CFDA) to launch its first ever business membership initiative, The Business Services Network (BSN).
In addition to her consultancy, today Rachel is bringing her strategies to life for herself through STORY, a new physical retail marketing experience in the heart of Chelsea in New York City. Rachel has been named one of Fast Company’s 100 Most Creative People in Business for 2012 and has become a sought after speaker covering topics ranging from curation to storytelling and new business models; most recently, she spoke at the annual PSFK conference and C2C Montreal as one of the selected individuals to represent the Fast Company creative list.
Rachel is also currently running a competition called Project Pop-up NYC for the City of New York and on behalf of Mayor Michael Bloomberg’s Fashion 2020 campaign; the winners of the competition will receive month long exposure in the September STORY.