No single factor causes a greater exodus of women from advertising than motherhood. The very thing that causes the problem - family unfriendliness of agencies - causes its result: family unfriendliness of ads. With moms being the most lucrative consumer segment out there, how can agencies afford to lose its female CDs to motherhood? What will it take to keep them?
Christine Bronstein is the founder of www.abandofwives.com a social network and information website for women. She was CEO of one of the few women-run, venture-backed health and fitness companies in the nation for 8 years and president of a child-welfare foundation for 3 years. She is a graduate of Columbia/UC-Berkeley executive MBA program and a member of the honor society Beta Gamma Sigma.
Christie Cordes is the founder & owner of Ad Recruiter, an executive search firm. She has been a trusted advisor to top ad agencies and creatives alike for more than a decade. She was one of the first “e-cruiters” in the country and is a firm believer in the power of LinkedIn and other social media platforms. When she’s not finding and advising talent, Christie is haunting art galleries.
Kristi Faulkner has 20 years experience developing ad campaigns for some of the world's top brands. She is President and Co-Founder of Womenkind, an integrated marketing and communications company in New York that seeks to improve marketing-to-women by focusing on the authentic desires, opinions and wisdom of the world's most powerful consumer. Kristi began her career in the creative department at BBDO and went on to venerable Madison Avenue agencies such as Young & Rubicam, Hill Holiday, DDB Needham, Ammirati Puris Lintas, and Grey. Her diverse portfolio of client experience includes Pepsi, Toshiba, Rolling Rock, Budget Rent A Car, Chase, Citibank, MasterCard, Gillette for Women, Post Cereal and Bacardi, among others. Womenkind is the recent recipient of the Stevie Award for campaign of the year, plus two MarCom awards for creativity, and the IAC award for outstanding achievement in Internet advertising. A native Texan, Kristi lives in Connecticut with her two little girls.
For the past 15 years, Paige Grossman has been helping global brands create effective ways to interact with their customers in the U.S. and abroad. She has had experience in both large agencies with a focus on digital, broadcast, and print campaigns and small boutique agencies where she handled almost everything but the books.
Paige's pedigree as a strategic creative thinker has been built in New York and San Francisco on accounts like Verizon, HP, and LG. She is currently Creative Director at Riney, leading the PayPal relationship for their web presence globally. Her drive to define award-winning creative is only matched by the love of her new role as "Mommy".
A copywriter by trade before becoming a GCD in the late ‘90s, Liz has spent all but four years of her career at McKinney creating some of our most memorable and award-winning work. Her accolades include awards from The One Show, Communication Arts, D&AD, Cannes and Art Directors Club. She is one of the parents of the Listed Oncampaign for Nasdaq, and her work for Audi ran globally. Currently, Liz directs our work on Nationwide, GNC and Mizuno. In the past she’s written for and overseen Aetna, Polaris Industries, Lands’ End, Virgin Atlantic Airways and Select Comfort.
Kristi Faulkner, founder of WomenKind, and Liz Paradise discuss how maternity leave and being a mother factor into a career in advertising and how "the right time to start a family is when you're ready."