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How Digital Differs

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Bio

Shira Bogart

Shira Bogart is an award-winning creative leader with more than 15 years experience telling brand stories across all consumer touchpoints. As a Group Creative Director at AKQA, she believes passionately that what we do must move people. It must be engaging, yet effective. During her time at AKQA, Shira has been the creative lead on accounts such as Gap, Old Navy, Target, Schwab and Nike.

Before joining AKQA, Shira worked at notable advertising agencies such as Chiat/Day, Goldberg Moser O’Neil and Citron, Haligman, Bedecarré and as a freelance creative for numerous agencies. Her experience includes a wide-range of clients and brands, such as Apple, Kia Motors, Dreyer's, Dell, Lucas Arts and Palm. Shira’s work has been recognized by The Clio Awards, Cannes, Communication Arts, London International Show and The One Show.

Shira lives in San Francisco with her husband and 2 sons, where she takes great pride in her bug knowledge and Lego mastery.

Ayesha Mathews-Wadhwa

Ayesha Mathews-Wadhwa is Chief Pixel Bender of PixInk, a design microagency serving a macro niche: brands marketing to women, who drive over 80% of purchasing decisions. She nurtures emerging brands and strengthens iconic ones through powerful design, unique insight and a deep understanding of the female consumer. When she's not bending pixels or championing women entrepreneurs, Ayesha serves as a board member with the Bay Area Video Coalition.

Kari Niles

Kari Niles is a Creative Director and 10+ year veteran of the world’s largest digital agency, Razorfish (AdAge’s Agency A-List 2011). With a background in writing and publishing, Kari was one of the first CDs in digital with a background in copy. Through the years, her clients have included Ford Motor Company, XM Radio, smart USA, The Department of Energy and Oppenheimer Funds. A mother of two boys, she lives just outside of New York with her documentarian husband.

Rebecca Rivera

Rebecca Rivera is a social animal, digital writer, and occasional Creative Director who recently gave up agency life to go freelance. She believes marketers get shortchanged when the people most likely to buy their products aren’t in decision-making roles at ad agencies. She should know. For 20+ years, Rebecca has had a ringside seat at agencies big & small like Team One, DDB LA, McCann Erickson, Publicis& Hal Riney, Digitas Boston, and Digital Influence Group.

Interact: Creative Directors Evolve for Digital Clients

02 min 18 sec

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Shira Bogart, Group Creative Director at AKQA, explains how clients working in digital media now expect creative directors to be more involved and engaged in online marketing campaigns.
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52 min 51 sec

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