Cindy Gallop discusses the high costs for women, a gender living in a 3% world.
The shortage of women in CD roles isn't a gender-equity issue, it's a business issue. Women control 80% of consumer spending, yet report overwhelming dissatisfaction with the ways advertisers market to them. If more women have a hand in creating advertising, will female consumers feel more understood, respected and inclined to buy?
Cindy Gallop is Founder & CEO of IfWeRanTheWorld, a web meets world platform that turns good intentions into action, one microaction at a time, which launched in beta with a demo at TED 2010. She is also the founder of www.makelovenotporn.com, launched at TED 2009.
Cindy’s background is brandbuilding, marketing and advertising. She started up the US office of ad agency Bartle BogleHegarty in New York in 1998 and in 2003 was named Advertising Woman of the Year. She acts as board advisor to a number of tech startups and consults for companies around the world, describing her consultancy approach as “I like to blow shit up. I am the Michael Bay of business.”
She has a reputation as a highly compelling and inspirational speaker at conferences and events around the world on a variety of topics: her talk on ‘The Future of Advertising’ has been described on Twitter as “The most brilliant speech on the future of advertising ever – not the usual buzzword-laden bullshit.” She published ‘Make Love Not Porn: Technology’s Hardcore Impact on Human Behavior’ as one of TED’s line of TEDBooks and is currently working on a book about her philosophy of life and business.