Gamification for Social Good: Learning from AT&T

Beth Shiroishi

Beth Shiroishi is vice president, sustainability and philanthropy with AT&T and serves as the president of the AT&T Foundation. In her role, she has responsibility for integrating charitable giving and sustainability into a cohesive strategy that creates shared value: long term value both for the company and the communities in which AT&T operates. Ms. Shiroishi is also responsible for integrating sustainable business practices throughout the company’s operations; contributing to initiative development and execution; developing and communicating AT&T’s positions; coordinating community engagement and communications; and managing stakeholder relationships.

Ms. Shiroishi was appointed to this position in August 2011 to further align AT&T’s sustainability focus with its philanthropic efforts. Current priorities include energy efficiency, supply chain engagement, privacy and security, and overseeing AT&T’s corporate charitable giving programs, including the AT&T’s signature charitable program, AT&T Aspire. Under AT&T Aspire, over $100 million has been invested in programs that help underserved youth succeed in high school and go on to post-secondary education or meaningful employment, and in 2012 the company announced an additional $250 million towards these same goals.

Prior to her current position, Ms. Shiroishi was assistant vice president, citizenship and sustainability, where she was responsible for driving advancement and adoption of sustainability business practices across company operations.

Ms. Shiroishi began her AT&T career with BellSouth in 1998. She has held positions in various areas including pricing, product management (local interconnection, switched access and collocation), interconnection agreement negotiations, customer experience, public policy, and regulatory affairs.

A native of Georgia, Ms. Shiroishi started her career as a high school teacher. She currently lives in Dallas with her husband, Jason, and two daughters, Livia and Kira.