AT&T Foundation president Beth Shiroishi presents Gamification for Social Good: Learning from AT&T. As the grasp of gamification spreads in ubiquity, it is no surprise that the use of gamification will become increasingly important for all areas of social responsibility. GameDesk is one such non-profit that has worked to reimagine gamification for many different disciplines and AT&T has partnered up with GameDesk to revolutionize education nationwide. As the Vice President of Sustainability & Philanthropy at AT&T, Beth Shiroishi has worked extensively overseeing the innovative processes at work for social good. Come see Beth speak about the importance of gamification in social responsibility/philanthropy and how companies can leverage gamification in these important categories."
Beth Shiroishi is vice president, sustainability and philanthropy with AT&T and serves as the president of the AT&T Foundation. In her role, she has responsibility for integrating charitable giving and sustainability into a cohesive strategy that creates shared value: long term value both for the company and the communities in which AT&T operates. Ms. Shiroishi is also responsible for integrating sustainable business practices throughout the company’s operations; contributing to initiative development and execution; developing and communicating AT&T’s positions; coordinating community engagement and communications; and managing stakeholder relationships.
Ms. Shiroishi was appointed to this position in August 2011 to further align AT&T’s sustainability focus with its philanthropic efforts. Current priorities include energy efficiency, supply chain engagement, privacy and security, and overseeing AT&T’s corporate charitable giving programs, including the AT&T’s signature charitable program, AT&T Aspire. Under AT&T Aspire, over $100 million has been invested in programs that help underserved youth succeed in high school and go on to post-secondary education or meaningful employment, and in 2012 the company announced an additional $250 million towards these same goals.
Prior to her current position, Ms. Shiroishi was assistant vice president, citizenship and sustainability, where she was responsible for driving advancement and adoption of sustainability business practices across company operations.
Ms. Shiroishi began her AT&T career with BellSouth in 1998. She has held positions in various areas including pricing, product management (local interconnection, switched access and collocation), interconnection agreement negotiations, customer experience, public policy, and regulatory affairs.
A native of Georgia, Ms. Shiroishi started her career as a high school teacher. She currently lives in Dallas with her husband, Jason, and two daughters, Livia and Kira.
Beth Shiroishi, Vice President of Sustainability and Philanthropy at AT&T, discusses the importance of making educational games engaging, explaining that children “are living in a world where high quality entertainment is everywhere that they are, except in the classroom.”