Gamification: Four Tips to Achieve Business Results

Tricia Gellman

Tricia Gellman is Senior Director of Product Marketing for Data.com, a salesforce.com company, where she is responsible for defining the positioning and messaging for the Data.com brand. Since joining salesforce.com in 2009, Gellman has been a frequent speaker at global Cloudforce events, led the marketing efforts for the launch of Data.com, fostered relationships with key partners like Dun and Bradstreet (D&B) and led product marketing activities resulting in new customer acquisition and revenue growth. Before joining salesforce.com, Tricia was the VP of Marketing for liveBooks a San Francisco-based startup delivering cloud solutions for creative professionals. Prior to that, she spent 9 years at Adobe Systems where she served as Director of Product Marketing for the Adobe Creative Suite and headed product marketing for the acquisition of Macromedia. She also spent time at Apple as well as a graphic designer in Washington DC. Follow Tricia on Twitter @triciagellman