Stanford professor Byron Reeves examines what behavioral psychology and communication studies can reveal about gamification and increased productivity in the workplace. There’s a lot of good psychology, some from Byron’s lab at Stanford University, behind the thesis that engaging games will change the nature of work. Beyond the lab, however, building and implementing enterprise game applications that make a difference is hard. Based on his work with Seriosity Inc., Byron will talk about how game psychology gets translated into successful business applications focusing on on three areas: epic business stories, technical integration and change management."
Byron Reeves is the Paul C. Edwards Professor in Stanford University's Department of Communication, and is Faculty Director of the Stanford Media X Program that organizes research and relationships between industry and Stanford IT researchers. An expert on the psychological processing of media in the areas of attention, emotions, and physiological responses, Byron has published over one hundred research reports about media psychology. He is co-founder of Seriosity, Inc., a company working on applications of multi-player game technology to enterprise software and productivity, and is co-author (with Leighton Read) of Total Engagement: Using Game and Virtual Worlds to Change the Way People Work and Businesses Compete.
Byron Reeves, the Paul C. Edwards Professor in Stanford University's Department of Communication, shows how scientists are measuring psychophysiological responses to arouse the productivity of employees at work. Reeves believes that by tapping into a brand narrative, employees will be more engaged, active workers.