Fun at Work: Gamification and Increased Productivity

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01.

Gamification and Increased Productivity

28 min 50 sec

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• When Work's a Game: Increased Productivity

  02 min 07 sec

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  Byron Reeves, the Paul C. Edwards Professor in Stanford University's Department of Communication, shows how scientists are measuring psychophysiological responses to arouse the productivity of employees at work. Reeves believes that by tapping into a brand narrative, employees will be more engaged, active workers.
  

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  28 min 50 sec

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• Audio (mp3)
  26 MB 6 min
• Video (mp4)
  83 MB 20 min

Related Links

• The Gamification Summit
• What is Gamification?
• Gamification on Facebook
• Gamification Summit on Twitter
• GSummit 2012 Sessions