Can gamification help customers save money on energy costs by encouraging them to reduce usage? Peter Shaw leads JD Power's specialized research and consulting practice in Smart Energy. Smart Energy covers the transformation of the energy customer experience, propelled by new Smart Grid technologies and other drivers. The most motivating service offering a utility can employ to incentivize energy management behavior change is a rewards program. Rewarding customers for using less of their product is revolutionary and it's happening. JD Power is preparing to launch new research on the application of gamfication concepts to motivate smart energy engagement. Peter will review this research and describe some start-up companies and utility pilot programs that are testing different gamification models in energy."
Peter Shaw develops consumer engagement strategy for the consumer smart grid industry. He recently co-authored a major segmentation study of U.S. household energy behavior. Nineteen electric utilities currently subscribe to this behavioral segmentation solution. He is Senior Director in the Smart Energy division of J.D. Power and Associates where he advises energy company clients on customer experience design and engagement.
Peter Shaw, Senior Director of Smart Energy Practice at J.D. Power and Associates, discusses his firm's research that shows that offering point rewards is the best way to get people interested in saving energy.