L2 presents Facebook IPO, Holistic Strategy and Luxury Brands. This half-day event will feature thought leaders from academia and industry who will speak about everything from Facebook's continuing IPO debacle to adapting a brand's Facebook strategy to new products and platform updates. Plus, case studies and best practices presented by some of the prestige industry's most innovative brands."
Aswath Damodaran holds the Kerschner Family Chair in Finance Education and is Professor of Finance at New York University Stern School of Business. Before coming to Stern, he also lectured in Finance at the University of California, Berkeley.
Professor Damodaran received a B.A. in Accounting from Madras University and a M.S. in Management from the Indian Institute of Management. He earned an M.B.A. (1981) and then Ph.D. (1985), both in Finance, from the University of California, Los Angeles.
Scott is a clinical professor at the NYU Stern School of Business where he teaches brand strategy and luxury marketing and is the founder of L2, a think tank for digital innovation. Scott is also the founder of Firebrand Partners, an operational activist firm that has invested more than $1 billion in U.S. consumer and media companies. In 1997, he founded Red Envelope, an Internet-based branded consumer gift retailer. In 1992, Scott founded Prophet, a brand strategy consultancy that employs more than 120 professionals in the United States, Europe, and Asia. Scott was elected to the World Economic Forum’s “Global Leaders of Tomorrow,” which recognizes 100 individuals under the age of 40 “whose accomplishments have had impact on a global level.”
Scott has served on the boards of directors of Eddie Bauer (Nasdaq: EBHI), The New York Times Company (NYSE: NYT), Gateway Computer, eco-America, and UC Berkeley’s Haas School of Business. He received a B.A. from UCLA and an M.B.A. from UC Berkeley.
Andrew Lipsman is Vice President, Marketing and Industry Analysis at comScore, covering multiple industries and overseeing the company’s marketing communications and thought leadership initiatives. He specializes in several research areas, including social media, e-commerce, online video, digital advertising and online politics. He is frequently quoted by leading news organizations, including the New York Times, Wall Street Journal, CNN, Fortune, BusinessWeek and Newsweek.
Andrew has also co-authored several well-known industry white papers, including The Power of Like: How Brands Reach & Influence Fans Through Social Media Marketing, It’s a Social World: Top 10 Need-to-Knows about Social Networking and Where It’s Headed, The Impact of Cookie Deletion on the Accuracy of Site-Server and Ad-Server Metrics and comScore’s annual Digital Future in Focus series.
Andrew began his career at The NPD Group working with clients such as Kraft Foods and Johnson & Johnson. He earned an MBA at Northwestern’s Kellogg School of Management with concentrations in Marketing, Strategy and Entrepreneurship and a B.A. in Public Policy Studies from Duke University.
Jeff Ragovin has more than a decade of digital experience working at major technology and marketing firms. As Co-Founder and Chief Strategy Officer, Jeff has helped Buddy Media grow from a start up to over 200 employees. Now, a major technology and software company, Buddy Media has built and scaled it's social marketing suite which enables brands and agencies around the world to manage their social connections. Buddy Media currently powers hundreds of brands and eight of the top ten global brands with it's social marketing suite.
Jeff is often called upon to give his insights on social media and digital marketing to various news outlets and industry events, including Adweek, MediaPost, iMedia, the DMA, Digital Hollywood, Dow Jones, AdTech, Sports Business Journal, CES and many others.
Prior to Buddy Media, Jeff lead global sales at Acronym Media, one of the largest search marketing agencies in the world, and Axciom (Nasdaq: ACXM) a global interactive marketing services firm.
Jeff was born and raised in Manhattan. He loves to travel, enjoys saltwater fishing. Jeff graduated from the State University of New York at Oswego with a BA in Broadcasting and Mass Media.