Stream Your Event | Partners | Speakers CART ITEMS: - | CHECKOUT

or Log In

(recommended)

Share your favorite videos with friends
Comment on videos and join the conversation
Get personalized recommendations
Enjoy exclusive offers

Purchased a FORA.tv video on another website? Login here with the temporary account credentials included in your receipt.

Username or Email:
Password:
Forgot your password? Keep me logged in

Pay-Per-View
business
environment
politics
science
technology
culture

Free Preview

Fab.com: The Design Darling of Ecommerce

Watch Full Video | free previews

Commonwealth Club of California

Commonwealth Club

Likes

Dislikes

RATE

864 Views

Info
Bio
Chapters
Preview
Zoom In

Partner:: Commonwealth Club
Location:: SF Club Office
San Francisco, CA
Event Date:: 06.14.12
Speakers:: Jason Goldberg,; Sarah Lacy,; Bradford Shane Shellhammer
Tags:: ecommerce; online; shopping; designer; designs; start-ups

Summary: Fab.com, a leading destination for design and ecommerce. Recently soaring to 4.8 million members and scooping up a high-profile partnership with the queen of pop, Fab.com is on a winning streak. Said to be part of the "next wave of ecommerce" by Fast Company, Fab took the tech world by storm after its launch in June 2011 and is currently hailed as the fastest growing ecommerce site on the planet, projecting $100 million in revenue this year and already expanding to Europe. What’s behind the design-focused retailer’s meteoric rise? Industry insiders point to a magic formula of maniacal focus on customer service, heavy social media integration and the site’s air of “discoverability.” Whatever the ingredients, Fab could be on its way to becoming the world’s most valuable design resource. Join us for a conversation with Fab founder and CEO Goldberg on the rise of curated content, social shopping and the next phase of ecommerce."

Bio

Jason Goldberg

Jason Goldberg is the founder and CEO of Fab.com.

Prior to founding Fab, Jason was Chief Product Officer at XING AG and before then he was founder and CEO at socialmedian (sold to XING AG) and Jobster. In a prior life, Jason spent 6 years working 100 hours a week for Bill Clinton in the White House.

Jason is also an investor in and Board Member at RJ Metrics. Notable prior investments: TweetDeck.

Jason is a product guy. He loves to blog, loves transparency, and loves trying to make people smile.

Jason authors the blog betashop.

Sarah Lacy

Sarah Lacy is the founder and editor-in-chief of PandoDaily. She is an award winning journalist and author of two critically acclaimed books, "Once You're Lucky, Twice You're Good: The Rebirth of Silicon Valley and the Rise of Web 2.0" (Gotham Books, May 2008) and "Brilliant, Crazy, Cocky: How the Top 1% of Entrepreneurs Profit from Global Chaos" (Wiley, February 2011). She has been covering technology news for over 15 years, most recently as a senior editor for TechCrunch.

Bradford Shane Shellhammer

Bradford grew up in Baltimore and currently lives in New York City. He has degrees from Goucher College and Parsons The New School for Design. He has launched retail concepts for both Blu Dot and Design Within Reach and contributes to Sundance Channel, Full Frontal Fashion, and Dwell. His homes have been featured in The New York Times, Time Out New York and Dwell. He owns 137 pairs of shoes and has a weakness for paisley, all things Eames, and Scandinavian electro-pop.

Chapters

: Watch Full Program

01 hr 02 min 05 sec

Add to Profile
01.: Origin of Fab.com

03 min 31 sec

Add to Profile
02.: How Does Design Solve a Problem?

04 min 26 sec

Add to Profile
03.: Average Customer Spending

01 min 53 sec

Add to Profile
04.: Scale

05 min 16 sec

Add to Profile
05.: Multiple Curators

06 min 35 sec

Add to Profile
06.: Evaluating the eCommerce Landscape

07 min 26 sec

Add to Profile
07.: Could This Company Have Been Built in Silicon Valley?

03 min 40 sec

Add to Profile
08.: Copycat Businesses

07 min 35 sec

Add to Profile
09.: Pinterest

03 min 00 sec

Add to Profile
10.: Q1: Customer Acquisition?

02 min 22 sec

Add to Profile
11.: Q2: Make People Smile Every Day?

01 min 57 sec

Add to Profile
12.: Q3: User Experience Process?

02 min 02 sec

Add to Profile
13.: Q4: The First Three to Six Months?

04 min 18 sec

Add to Profile
14.: Q5: Great Photographs?

01 min 36 sec

Add to Profile
15.: Q6: Inventory?

04 min 33 sec

Add to Profile
16.: Q7: 60 Second Idea to Change the World?

01 min 56 sec

Add to Profile
: Watch Full Program

01 hr 02 min 05 sec

Add to Profile

Fab.com: Why Design Firm Couldn’t Occur in Silicon Valley

03 min 01 sec

Add to Profile

When asked if Fab.com could have been built in Silicon Valley, co-founders Jason Goldberg and Bradford Shellhammer respond with an, "I don't think so." "There is a reason we were founded in New York," says Goldberg. Shellhammer adds, "I think New York is a design city."
Watch Full Program

01 hr 02 min 05 sec

Add to Profile