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Closing Plenary: Media, Marketing, and the Desirable Demo

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Asia Society 2012 Diversity Leadership Forum

The Asia Society

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Bio

Saul Gitlin

Saul Gitlin is the EVP of Strategic Services for Kang & Lee, a WPP company that was ranked as the #1 Asian multicultural communications agency in the U.S. by Advertising Age magazine in April 2012.

Stephanie Mehta

Stephanie Mehta is Executive Editor of FORTUNE, overseeing technology, international and Washington coverage for Fortune. She also helps set the overall editorial direction for the magazine. She serves as co-chair of two of Fortune’s live events, Brainstorm Tech and the Most Powerful Women Summit, an annual gathering of powerful women in business, politics and culture.

Pichet Ong

Pichet is the Corporate Pastry Chef for Sugar & Plumm. He has been named one of the Top Ten Pastry Chefs in America by Pastry Arts & Design and Chocolatier, and was selected as a “Pastry Provocateur” by Food & Wine. In 2002, he was named Starchefs. com’s “Rising Star” and featured in the presti- gious “The Chef” column of The New York Times for four weeks. His desserts, including those from Spice Market, Rick Moonen’s RM, Jean Georges, and 66, have garnered numerous “Best of” awards. He is a multiple nominee for the James Beard Award in several national categories.

His work frequently appears in Bon Appétit, Food Arts, The New Yorker, Elle, New York Magazine, Time Out, People, Vogue, CondeNast Traveler, Out, Harper’s Bazaar, W, and O, The Oprah Magazine. He has been on Iron Chef America, Martha Stewart Live, CBS News, Emeril’s Live, and LX TV.

Pichet’s cookbook, The Sweet Spot, has been hailed by The New York Times as “a standout and one of the most original dessert cookbooks in years.” It received a red-starred review in Publisher’s Weekly, a nomination for the World Gourmand book award, and was named one of the 10 best cookbooks of 2008 by Gourmet. In the last two years, his recipes were featured in 20 different cookbooks. In addition, je ac- tively blogs on confessionsofasugarholic.tublr. com, and is finishing up his sophomore cook- book—Desserts on a Whim.

Pichet graduated Phi Beta Kappa in English Literature and Mathematics from Brandeis University and gained a Master’s Degree in Architecture from the University of California at Berkeley. A self-taught chef, Pichet has worked with culinary luminaries, including Jean Georges Vongerichten and Max Brenner.

Sendhil Ramamurthy

Sendhil Ramamurthy is an American actor. He played geneticist Mohinder Suresh in the NBC Sci-Fi drama Heroes and, as of 2010, he plays Jai Wilcox in the Action Spy series Covert Affairs. He appeared in the film Shor in the City

Demographics in Entertainment and the Casting of Asians

02 min 46 sec

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Actor Sendhil Ramamurthy shares a personal story about how film studios use demographic research to target specific racial groups. Ramamurthy argues that in time studios will target an affluent Asian culture.
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55 min 34 sec

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