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Visualizing the Real-time Twitter TV Audience

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The Cable Show 2012

National Cable and Telecommunications Association

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Bio

Sean Casey

Sean Casey is CEO and Founder of SocialGuide, Inc., the social entertainment guide and data analytics company that identifies, captures, and measures the real-time buzz for TV and movies. SocialGuide's data analytics platform, SocialGuide Intelligence and their Social TV API Suite provide a comprehensive social TV solution for the television industry. Sean has spent more than a decade developing digital products and television programming. Prior to founding SocialGuide in early 2011, Casey was SVP of Digital Products for KIDZBOP.com. He launched his first start-up in 2004, a web-based TV production system called UTVPS that helps manage, track and account for licensed media in TV programming. Casey's television experience extends to the production of numerous episodes for VH1 and serving as producer/ writer for "The iPod Revolution" documentary on Steve Jobs for Discovery in 2006. He also served as VP, Interactive Products at iVillage from 1997 - 2002, pioneering products that have driven hundreds of millions of visits for the brand.

Arthur Orduna

Arthur Orduna is presently Chief Technology Officer, Canoe Ventures, LLC.

Arthur Orduna manages the engineering and technology team for Canoe Ventures. He helps drive the creation of shared technology processes and standards for more robust audience targeting, interactivity and measurement. For more than 20 years, Arthur has worked in the media and interactive TV industries where he has helped develop critical initiatives with standard bodies, industry organizations and providers. He is an active member of SCTE, chaired the CableLabs Working Group, which developed the EBIF technical specification for enhanced television, and is a long-term advocate of open standards-based technologies and other cross-MSO projects. Before Canoe Ventures, Arthur was a Senior Vice President at Bright House Networks where he was responsible for leading the development of new technology-based products and services for video, high speed data, voice and wireless. In 2009, Arthur received the Individual Leadership Award of the 6th Annual Awards for Leadership in Interactive and Multiplatform Television, which were presented at The TV of Tomorrow Show. This award is given to "an individual who demonstrated notable leadership in the interactive, multiplatform TV industry over the past year, and whose efforts helped move that industry forward." He is also a member of NAMIC and CTAM, from which he received a Rainmaker Award in 2005.