Join the Media Council and PwC for a discussion exploring the values of the wealth of data on the almighty dollar and business trends that new platforms have made available in the digital age.What leaders from every aspect of the media ecosystem need to know is how to properly channel this flood of information to make smart bets for their businesses in an environment of constant change. Today's business intelligence technologies can help. Entertainment, media, communications, technology and CPG marketing experts will discuss how to make advanced analytics tools part of the business process and help media companies make better strategic decisions."
Greg DePalma is Vice President of Audience Insights at TiVo.
Bill Diggins is US Leader for Precision Market Insights at Verizon Wireless.
Doug Neil oversees Digital Marketing strategy for Universal Pictures' theatrical releases. Includes development of creative, editorial, promotional and media strategies. Work with sites to develop innovative extensions for building awareness and interest in our slate of films.
Ira Rubenstein is Executive Vice President of Digital Marketing at 20th Century Fox.
As Executive Director of Channel Activation, Brian leads this integrated VML team to leverage VML capability and expertise across media, social, search, mobile and emerging media.
Brian joined VML in 1999 and helped lead one of the first major online media campaigns. His portfolio of past and present client partners includes BP/Castrol, Dell, Ernst & Young, Gatorade, H&R Block, Hallmark, HSBC, Intuit, Revlon, Southwest Airlines, State Farm Insurance, Warner Bros. and Western Union.
Type of database analysis that attempts to discover useful patterns or relationships in a group of data. The analysis uses advanced statistical methods, such as cluster analysis, and sometimes employs artificial intelligence or neural network techniques. A major goal of data mining is to discover previously unknown relationships among the data, especially when the data come from different databases. Businesses can use these new relationships to develop new advertising campaigns or make predictions about how well a product will sell. Governments also use these techniques to discern illegal or embargoed activities by individuals, associations, and other governments.