As Vice President and Business Head at Reliance Retail Ltd. in Bangalore, India, Vivek Bali leads the Cosmetics & Fragrances business unit across India. He works across Reliance retail formats in both the value and specialty businesses.
A leader whose career spans 27 years, Mr. Bali has global experience as a marketing and sales strategist. His history includes a rich blend of brand building, retail, and business development work in India, Eastern Europe (CIS), and Canada. His experience covers categories in both the beauty business and non food fast moving consumer goods (NF FMCG) and spans value, mass, and premium segments.
Prior to his current position at Reliance Retail Ltd., Mr. Bali was Director of Marketing at Avon Beauty Products India Pvt Ltd., a wholly owned Indian subsidiary of Avon Products Inc. While there, he successfully marketed global brands including Avon Color, Anew, Avon Solutions,