Joseph C. Magnacca, President, Living Products, Walgreens discusses Walgreens' democratic view of beauty."
Joseph Magnacca is President of Daily Living Products & Solutions for Walgreen Co., based in Deerfield, Illinois.
Mr. Magnacca oversees Walgreens marketing and merchandising operations and successfully led the integration of the Duane Reade drugstores, which Walgreens acquired in April 2010. Duane Reade is New York's largest drugstore chain with more than 250 stores.
A retail industry veteran of more than 20 years, Mr. Magnacca joined Duane Reade in 2008 as Senior Vice President and Chief Merchandising Officer. Following its acquisition, he was promoted to Executive Vice President, and then to President, of Duane Reade.
Mr. Magnacca was the driving force behind the transformation of Duane Reade's urban model, revolutionizing the drugstore consumer experience. It includes the new beauty concept, The Look Boutique, combining prestige skin care and beauty along with mass beauty into a full service department with a department store look and feel. Many of these urban model concepts are being integrated into the Walgreens urban and suburban models, which are being developed leveraging the Duane Reade concept.