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Muriel Gonzales, Executive VP & GM, Macy's Inc.
More from this conference:
WWD Beauty CEO Summit 2012
More videos from this partner:
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Macy's Commitment to Messaging Diverse Communities
02 min 29 secMacy's Executive Vice President of Cosmetics, Fragrance and Shoes Muriel Gonzalez explains that when individual stores tailor their messaging to the dominant cultures in the community, sales rise dramatically as a result.
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25 min 15 sec
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