Desiree Rogers, CEO, Johnson Publishing on the African American consumer."
In 2010, Desiree Rogers became Chief Executive Officer of Johnson Publishing Company, publisher of EBONY and JET magazines and owner of Fashion Fair Cosmetics, a global prestige cosmetic brand for people of color.
A bold visionary, Ms. Rogers is known for her ability to develop creative solutions for mature organizations facing changing industry dynamics and consumer tastes.
Her career milestones include turning the Illinois Lottery, a mature organization facing rising competition and anti-gaming forces, into a stable, reliable, and popular revenue producer that revolutionized the sale of instant tickets through promotional partnerships. During her tenure, instant ticket sales doubled to $600 million.
In 2004, Rogers was elected president of People Energy's, where she facilitated the 150-year old company's transition from a traditional, under the radar, entity to a responsive, customer-centric organization.
In 2008, President Obama named Ms. Rogers the first black American Social Secretary. As Social Secretary her mandate was to help "people visualize what the Obama presidency is about, the values Americans voted for - ”inclusion, transparency, and the embracement of all people."
Ms. Rogers serves on the boards of the Ad Council, DonorsChoose, Northwestern Memorial Foundation, and World Business Chicago.
She has a B.A. degree in political science from Wellesley College and a M.B.A. from Harvard University.