Stream Your Event | Partners | Speakers CART ITEMS: - | CHECKOUT

America the Beautiful: The Mindscape of Key Shoppers

Watch Full Video | free previews

Bio

Eva Chen

Teen Vogue Beauty and Health Director Eva Chen has worked with the magazine since 2003. A graduate of Johns Hopkins University and the School of Journalism at Columbia University, Eva strives to educate teens on the importance of self esteem, nutrition, and empowerment - as well as mascara and lipgloss! She has also worked at Harper's Bazaar, Lucky, and ELLE magazines.

Graciela Eleta

Graciela Eleta is senior vice president in the Client Development Group (CDG) at Univision Communications, Inc, the leading media company serving Hispanic America. CDG is a dedicated consulting team of 50 plus seasoned veterans from media, marketing and agency backgrounds who help marketers develop and execute their strategies to drive sales with Hispanics. She leads the Brand Solutions team, CDG's insights and strategy division. Ms. Eleta and her team work with clients to develop the business case for targeting Hispanics and roadmap to engage this consumer. They assist brands in unearthing consumer insights, analyzing category trends, assessing the competitive landscape, benchmarking industry best practices, driving creative relevance and consulting of consistency of media support. A cornerstone of their approach is helping companies evolve from treating Hispanic as a niche, to deploying a "total market strategy," where Hispanic is integrated into all phases of the business planning process. Ms. Eleta worked at Procter & Gamble for 21 years, most recently as vice president for Multicultural Business Development. In that capacity, she was responsible for developing marketing and retail strategies to win with Hispanic and African American consumers. Under her direction, P&G's multicultural division was widely recognized as an industry leader. Ms. Eleta previously served as general manager for P&G's Puerto Rico subsidiary, where she successfully launched brands like Pantene, Olay and Swiffer. Among her professional accolades, Ms. Eleta was honored as one of Advertising Ages' 2009 Women to Watch. She was recognized by Hispanic Business Magazine among the Top 25 Elite Women of the Year in 2004 and received the 2000 Top Management Award and the Executive of the Year" Sales & Marketing Association award. She has been prominently featured in several articles focused on Hispanic consumers, including Time magazine's "Diapers for Fatima" (February 2005) and Business Week's "Hispanic Nation." In December 2006, she was featured in a cover story in The Advertiser, the official magazine of the Association of National Advertisers, as "Procter & Gamble's shining star of Hispanic marketing." Since 2010, Ms. Eleta has served as a member of the Clorox Hispanic Advisory Council. Ms. Eleta earned a Bachelor of Arts degree in Economics, magna cum laude, from Wellesley College and an MBA from Boston College. She is married, has two children and loves to read and travel.

Jenny B. Fine

Jenny B. Fine is Associate Editor for Women's Wear Daily & Editor of Beauty Inc, Fairchild Fashion Group.

Lesley Jane Seymour

Lesley Jane Seymour was named editor-in-chief of More magazine in January of 2008. More, with a circulation of 1.2 million, is recognized as the leading lifestyle magazine for women over 40, and was named Magazine of the Year by Advertising Age in 2006. Prior to joining Meredith Corporation, Seymour most recently served as the editor-in-chief of Marie Claire, which under her direction received a National Magazine Award nomination for General Excellence in 2006. During her tenure, Seymour spearheaded the magazine's signature cause-related programs, including Time to Talk Day, which raised awareness for domestic violence and the One World/One Wish campaign for the international relief organization Save the Children. Her experience in the women's lifestyle field also includes serving as the editor-in-chief of Redbook, where she repositioned the magazine, developed new editorial programs and features and guided the title to a National Magazine Award

Jane Seymour: 'Madonna Is Trying Too Hard', Looks 'Yold'

01 min 33 sec

Add to Profile

MORE Magazine Editor-in-Chief Lesley Jane Seymour uses a photo of Madonna's Super Bowl halftime performance to illustrate that women today should no longer strive to look younger than they are. Seymour argues that they should instead look good for their age.
Watch Full Program

39 min 31 sec

Add to Profile

There are 4 comments on this program

Please or register to post a comment.

Previous FORAtv comments:

Tracy Lane

Posted: 06.07.12, 02:14 PM

Ugh, women bashing and by women! Go back on FB and leave us in peace.

pt4567

Posted: 06.07.12, 12:38 PM

This is just a desperate attempt of these women to validate their existence. What a mindless discussion this is. Do any of you know what the meaning of our existence is? Do you know that every idea we've created was created in the vacuum of our mind and imagination. This is not necessarily a bad thing however when we use it to judge others negatively who is really not hurting you or anyone else seems to me just an empty exercise in validating yourselves. Since you're judging someone else, you've given me a tacit permission to judge you. All four of you look boring, ordinary and average. No one will pay money to see you perform on stage. People pay money to see Madonna and in a consumer based society where spending money is very similar to casting a vote. Madonna is showing people that ageism is real and she won't be a victim. If you don't like the way she looks, look into the mirror. Millions of people validate Madonna everyday not that it's essential to be validated by others. But who validates you? You guys are history, Vogue, etc. You're ludites and doing everything you can to remain relevant. And frankly you're not. It's sad but it's part of progress and evolution which is merciless as you've been obviously feeling to have the need to lash out and use Madonna's famous name to get attention. Bunch of irrelevant leaches desperately attempting to find meaning and purpose. Good luck!

Lizor

Posted: 06.07.12, 06:45 AM

I don't want anyone to tell me I look good "for my age". That presupposes that a particularly age sets the premise for looking bad. I want to look my age and as if I have had a wonderful, fulfilling and joyful life. This is etched on how I look. "Looking good for my age" is a backhanded insult and it reinforces the barrage of messages that encourage women to feel insecure and to waste unnecessary time and money on their appearance. Be truly bold. Don't try to look like a magazine. Look like yourself. Get away from the mirror and live you life for heaven's sake. Beauty lies in living fully, not whether you lie down in a convertible the right way.