The Guardian Activate Summit presents Jonah Peretti, CEO and founder of Buzzfeed."
Jonah Peretti is founder and CEO of the social news site BuzzFeed, which offers a pioneering mix of shared content and original reporting. With former Politico writer Ben Smith as editor in chief, BuzzFeed now reaches more than 40 million unique users each month, most of whom link through from social sites like Facebook, Twitter, and Tumblr. The site has also piqued interest in the media world for its unique advertising model, which eliminates traditional banner ads in favor of sponsored posts and gives advertisers an opportunity to engage with its users with creative and shareable content. A graduate of the MIT Media Lab, Peretti has taught at NYU and the Parsons School of Design, and he was one of the cofounders of The Huffington Post in 2005. He has been called a “viral marketing hotdog” by The New York Times and “the poster boy of guerrilla media” by AlterNet.
Influential newspaper published in London and Manchester, Eng., considered one of Britain's best papers. Founded in 1821 as the weekly Manchester Guardian, it became a daily in 1855; 100 years later Manchester was dropped from the name, as it had become a national daily with an international reputation. In 1936 one of the newspapers most influential editors, C.P. Scott, created the Scott Trust as a means of assuring independent ownership for the newspaper. Still owned by the trust, the paper takes an independent liberal stance in its editorials while maintaining great breadth and depth of news coverage.