Curtis Hougland: The Myths of Social Media

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20 min 49 sec

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01.

Introduction

00 min 54 sec

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02.

Myth: Social Media Is Technology

02 min 24 sec

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03.

Myth: Social Media Is a Bubble

03 min 12 sec

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04.

Myth: Marketing Is More Difficult

02 min 49 sec

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05.

Myth: Brand Matters More

02 min 19 sec

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06.

Myth: The Primary Benefit of Social Media Is Buzz

02 min 07 sec

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07.

Myth: The Website Is the Center of the Customer Journey

01 min 15 sec

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08.

Myth: Social Media Doesn't Drive Measurable Sales

00 min 58 sec

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09.

Myth: Great Creative Drives Marketing

01 min 14 sec

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10.

Myth: Companies Are Ready for Change

01 min 41 sec

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11.

Q1: Most Profound Change in Social Media Marketing?

01 min 58 sec

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20 min 49 sec

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• Curtis Hougland: The Days of Don Draper Are Over

  01 min 28 sec

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  Curtis Hougland, founder of the firm Attention, argues that the days of Don Draper are over. Hougland believes data trumps creative and the 'big idea'. "We can't conceive of creative anymore," says Hougland, because of the influence of word of mouth marketing.
  

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  20 min 49 sec

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• Audio (mp3)
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  79 MB 19 min

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