Eric Ries, Entrepreneur & Author, The Lean Startup, in conversation with Thomas Goetz."
Thomas Goetz is executive editor of WIRED magazine and author of the book The Decision Tree: Taking Control of Your Health in the New Era of Personalized Medicine. Since Goetz joined WIRED in 2001, the magazine has been nominated for 18 National Magazine awards and has won nine times, including the top award for General Excellence three times. His cover stories at WIRED have been selected for both the Best American Science Writing and the Best Technology Writing anthologies. Before joining WIRED, Goetz held posts at the Village Voice, then at the Wall Street Journal, and The Industry Standard.
Eric Ries is an entrepreneur and author of the popular blog Startup Lessons Learned. His book The Lean Startup, published last fall, is a New York Times and Wall Street Journal best seller. Ries has himself started three companies, including the 3D social network IMVU, where he served as chief technical officer. He is an entrepreneur-in-residence at Harvard Business School and has advised startups, large companies, and venture capital firms on business and product strategy.
Eric Ries, entrepreneur and author of “The Lean Startup”, argues that learning is the best measurement of progress in a startup. He highlights the importance of starting off small and working your way up, arguing “the heart of it is trying to apply the scientific method to the process of entrepreneurship itself.”