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CEO Dick Costolo: What We Don't Know About Twitter

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WIRED Business Conference 2012

WIRED

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Partner:: WIRED
Location:: Museum of Jewish Heritage
New York, NY
Event Date:: 05.01.12
Speakers:: Dick Costolo,; Steven Levy
Tags:: twitter; tweet; social networks; social media; topten2012

Summary: Dick Costolo, CEO of Twitter, shares what we don't know about Twitter with Steven Levy, Senior Writer of WIRED."

Bio

Dick Costolo

Dick Costolo is the CEO of Twitter and was its former COO. He took over as CEO from Evan Williams in October 2010.

He graduated with a bachelor's degree in computer science from the University of Michigan and a master's degree from the University of California, Berkeley. Costolo became involved in theater during his sophomore year at the University of Michigan, when he began taking theater classes to fulfill the university's graduation requirements. Upon graduation, he decided not to accept offers from technology companies and instead moved to Chicago to work in improvisational comedy.

In 2004, Costolo, along with Eric Lunt, Steve Olechowski, and Matt Shobe, founded the web feed management provider FeedBurner. After Google bought FeedBurner in 2007, Dick Costolo became an employee of the search giant. After the acquisition, Costolo began working in other areas of Google. In July 2009, he left Google, and in September 2009, it was announced that he was joining Twitter as its COO. Although his 2010 takeover as CEO was supposed to be temporary, while CEO Evan Williams was on paternity leave, it eventually became a permanent position.

In May 2011, it was announced that President Obama had appointed Dick Costolo to the National Security Telecommunications Advisory Committee along with Corporate Vice President of Microsoft's Trustworthy Computing Group Scott Charney and McAfee President of Security David DeWalt.

Steven Levy

Steven Levy has been covering the digital revolution for more than 25 years. Before joining WIRED in 2008, he was chief technology correspondent at Newsweek. He is the author of seven books, most recently the New York Times best seller In the Plex: How Google Thinks, Works, and Shapes Our Lives. Other books include Insanely Great, on the history of Apple's Macintosh computer, and Hackers, which was named the best tech book of the PC era by PC Magazine.

Chapters

: Watch Full Program

33 min 19 sec

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01.: Introduction

01 min 30 sec

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02.: How Is Twitter Different Now?

03 min 43 sec

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03.: Behavior of Twitter Users

02 min 25 sec

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04.: Getting Started Tweeting

02 min 24 sec

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05.: Promoted Tweets

03 min 49 sec

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06.: Going Public

01 min 45 sec

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07.: Are We in a Tech Bubble?

01 min 15 sec

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08.: Encouraging Political Involvement Without Being Political

03 min 10 sec

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09.: SOPA and CISPA

01 min 11 sec

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10.: Second Screen Movement

01 min 57 sec

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11.: Q1: Can Twitter Quantify Sentiment Metrics?

01 min 22 sec

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12.: Q2: Pro Users?

01 min 19 sec

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13.: Q3: Will Tweets Return in Google Searches?

01 min 53 sec

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14.: Q4: Self-Advertising on Twitter?

01 min 31 sec

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15.: Q5: Things Tweeting?

02 min 08 sec

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16.: Q6: Advertisers Using Twitter for Free?

01 min 58 sec

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: Watch Full Program

33 min 19 sec

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Twitter CEO: Don't Worry About Our Business

01 min 56 sec

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Despite Twitter being a free service, Dick Costolo, CEO of Twitter, relishes brands using the platform for promotion. He believes that there exists a "symbiotic relationship" between tweeting and branding, and he declares that there's no reason to worry.
Watch Full Program

33 min 19 sec

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