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The Secrets of James Dyson, Inventor Extraordinaire

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WIRED Business Conference 2012

WIRED

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Partner:: WIRED
Location:: Museum of Jewish Heritage
New York, NY
Event Date:: 05.01.12
Speakers:: Shoshana Berger,; James Dyson
Tags:: inventor; inventions; design thinking; designer; product design; engineering

Summary: James Dyson, Inventor & Chief Engineer of Dyson, shares his business secrets with Shoshana Berger, Development Editor of WIRED."

Bio

Shoshana Berger

A recent addition to WIREDâ€™s editorial team, Shoshana Berger led the launch of the new WIRED Design blog. She previously worked as an editorial consultant, was the founding editor in chief of ReadyMade magazine, and has written for numerous publications, including The New York Times Magazine, Travel + Leisure, California Home & Design, Business 2.0, Spin, and Popular Science.

James Dyson

A graduate of London's Royal College of Art, James Dyson was drawn to engineering principles from an early age. The company he founded in 1993 creates productsâ€”like bagless vacuum cleaners, bladeless fans, and high-speed hand dryersâ€”that work in completely new ways. Dyson now employs 3,600 people and has sales of over $1.5 billion. James Dyson, whose first invention was a high-speed landing craft, describes his process as "Edisonian." In 1979, during a visit to a local sawmill, he noticed how large cyclones removed sawdust from the air. Frustrated with his vacuum cleaner's habit of losing suction as the bag filled, he went home and rigged it with a crude cardboard cyclone. Over 5,000 prototypes later, the Dyson DCO1 vacuum cleaner was launched and became a sensation. Today, Dyson is the market leader in the US, UK, Canada, and Australia. James Dyson continues to work alongside his team of engineers and scientists, developing new technologies to solve everyday problems.

Chapters

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28 min 24 sec

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01.: Introduction

00 min 47 sec

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02.: Product Cycles

02 min 11 sec

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03.: Problem Solving

01 min 51 sec

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04.: Lean Engineering and Encouraging Failure

03 min 57 sec

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05.: James Dyson Foundation

02 min 33 sec

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06.: Product Demonstrtations

03 min 30 sec

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07.: Rapid Prototyping

01 min 15 sec

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08.: China and the World Marketplace

00 min 54 sec

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09.: Open Source Design

01 min 26 sec

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10.: Encouraging Young Designers

00 min 57 sec

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11.: Venture Capital and Risk Taking

02 min 54 sec

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12.: Q1: Does Product Make the Brand?

00 min 46 sec

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13.: Q2: Art School Informing You Today?

01 min 10 sec

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14.: Q3: Seeing Problems Everywhere?

01 min 32 sec

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15.: Q4: Managing vs. Investing?

00 min 56 sec

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16.: Q5: Difference Between Artists and Engineers?

01 min 46 sec

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: Watch Full Program

28 min 24 sec

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James Dyson on Lean Engineering and Encouraging Failure

03 min 57 sec

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Industrial designer James Dyson discusses his design philosophy of 'lean engineering,' the practice of making products lighter, cheaper, and more efficiently. Dyson models this philosophy to his design team - recent graduates who have no fear of failure.
Watch Full Program

28 min 24 sec

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