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Scarcity and Upfront: TV vs. Digital Advertising

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Bio

Amir Ashkenazi

Amir drives the overall strategy and manages operations. Most recently, Amir was Founder and Chief Technology Officer of Shopping.com (formerly DealTime.com), a leading online shopping service that helps consumers make informed purchasing decisions by comparing products, prices and stores Web-wide. Amir launched and successfully led Shopping.com's technology and research efforts. Previously, Amir was Director of Research for Commtouch Software. He studied Computer Science and Economics at Tel Aviv University.

James Cooper

Executive Editor Jim Cooper started at Adweek magazines as a reporter at Mediaweek in 1998 and rose to executive editor before shifting over to the same role at the new Adweek in October 2010. Before Mediaweek he was the Programming Editor at Cablevision magazine and a staff writer at Broadcasting & Cable. He graduated from Kenyon College and received a Master's degree in journalism from Boston University.

Eric Johnson

Eric Johnson is the Executive Vice President, Multimedia Sales for ESPN Customer Marketing and Sales. Promoted into the position in October 2007, Eric leads the multimedia ad sales team efforts, responsible for all sales activity across all of ESPNâ€™s domestic properties, including the ESPN television networks, ESPN Digital Media, ESPN Publishing, ESPN Radio, ESPN Deportes, ESPN Regional Television and Direct Response.

Mike O'Connor

Mike has been at Horizon more than three years and currently oversees National TV buying for Capital One, Ace and Buffalo Wild Wings among others. During his time at Horizon, Mike has developed integrated programs in high-profile platforms such as The Today Show, Dr. Oz, Scripps Networks & USA. Mike came to Horizon from Zenith Media, where he worked on Fox Filmed Entertainment, Fox Atomic and Fox Searchlight, launching movies such as The Simpsons Movie and Juno.

Donnie Williams

Donnie Williams works with clients that include Capital One, History Channel, A&E, Versus, Ace Hardware and the Southern California Honda Dealers Association. In his current role, he is responsible for the management of client deliverables, recommending relevant emerging trends within the marketplace and shaping results-driven campaigns for current and future clients. Since he joined Horizon Media in 2006, the digital group has tripled in size and has established capabilities in both the New York and Los Angeles offices.

Why the Hesitation to Advertise Digitally?

02 min 13 sec

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Donnie Williams, Chief Digital Officer of Horizon Media, puzzles over the fact that advertisers have invested so little in digital advertising. He predicts that early investments in the space would yield future rewards.
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29 min 35 sec

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