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David Carey: Driver of Innovation at Hearst Magazines

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Adweek

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Partner:: Adweek
Location:: The Apella at the Alexandria Center for Life Science
New York, NY
Event Date:: 05.01.12
Speakers:: David Carey,; Michael Kassan
Tags:: advertising

Summary: David Carey, President of Hearst Magazines, discusses the driver of innovation at Hearst Magazines in a one-on-one conversation with Michael Kassan."

Bio

David Carey

David Carey was named president of Hearst Magazines in June 2010. He is also a member of the Board of Directors of Hearst Corporation. During his tenure at Hearst, he was instrumental in the acquisition of more than 100 magazines in 14 countries from Lagardére SCA, which greatly expanded Hearst's footprint in both the U.S. and internationally.

Prior to joining Hearst, Carey was group president at Condé Nast, where he oversaw that company's media properties targeted to business and executive audiences. Carey led the print/digital startup of Portfolio and Portfolio.com and, before that, he was vice president and publisher of The New Yorker.

Among other honors, Carey was named industry "Publisher of the Year" by Adweek in 2011 and was selected by Folio as a member of its "Dream Team" of publishing executives. Carey serves on the Executive Committees of the American Advertising Federation and the Magazine Publishers of America. He is also a member of the CUNY Graduate School of Journalism Advisory Committee. Carey is a graduate of UCLA.

Michael Kassan

Michael Kassan, Chairman and CEO, is an internationally recognized business strategist operating at the intersection of the media, advertising and entertainment industries. He is the founder of MediaLink LLC, a leading Los Angeles- and New York City-based advisory and business development firm that provides critical counsel and direction on issues of marketing, advertising, media, entertainment and digital technology. MediaLink provides strategic marketing and brand development, implementation roadmaps, technology solutions for media, media sales and revenue generation, business development, organizational planning and competitive analysis

Chapters

: Watch Full Program

27 min 49 sec

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01.: Introduction

02 min 13 sec

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02.: How Are Tablets Impacting Magazines?

02 min 38 sec

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03.: How Are Tablets Impacting Broadcasting?

01 min 25 sec

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04.: Working for a Private vs. Publicly Owned Company

02 min 25 sec

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05.: Differentiating Mobile from Tablets

02 min 08 sec

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06.: Relationship with Manufacturers

03 min 31 sec

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07.: Video Channel Promotion

04 min 31 sec

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08.: Moving a Brand to Another Platform

02 min 09 sec

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09.: How Are Marketers Organizing Themselves?

01 min 12 sec

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10.: Are Advertiseres Up to Speed?

01 min 39 sec

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11.: Q1: Managing the Culture?

02 min 13 sec

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12.: Q2: More Tablet Only Editions?

01 min 48 sec

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: Watch Full Program

27 min 49 sec

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Hearst's David Carey: The Impact of Tablets on Magazines

02 min 37 sec

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David Carey, President of Hearst Magazines, discusses how the tablet market is affecting the magazines industry.
Watch Full Program

27 min 49 sec

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