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Tumblr Editor Chris Mohney: Inside Creativity's Home
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Adweek NexTech Summit 2012
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Adweek
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The Right and Wrong Ways to Use Tumblr
02 min 32 secChris Mohney, editor-in-chief of Tumblr, explains that to successfully use the platform a brand has to engage the community with original content, not just publish assets that already exist elsewhere.
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