Founder & CEO of American Rag Cie Mark Werts tells how a licensing relationship with Macy's inspired him to pursue a new model for denim."
American Rag Compagnie is a mainstay of California culture. Founder, Mark Werts, has been recognized as one of the most innovative and trendsetting retailers in the United States. Mr. Werts and his buying team have traveled the world in pursuit of unique and exclusive merchandise to fill the American Rag stores.
Mark Werts, Founder of American Rag Cie and Industrie Denim, sums up his talk by joking that despite fluctuating trends in fashion, denim is going to be around “for at least the next 250 years.” He argues that denim is a “blank canvas”, and denim will only go out of style when creativity goes out of style.
Durable twill-woven fabric with coloured (usually blue) warp (lengthwise) and white filling (crosswise) threads, also sometimes woven in coloured stripes. The name originated in the French serge de Nîmes. Denim is usually all-cotton, though it is sometimes made of a cotton-synthetic mixture. Decades of use in the clothing industry, especially in the manufacture of overalls and trousers worn for heavy labour, have demonstrated denim's durability, a quality that, along with its comfort, made denim jeans extremely popular for leisure wear in the late 20th century.