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Karl-Heinz Müller, President & Owner, BREAD & BUTTER

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Fairchild Fashion Media

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Partner:: Fairchild Fashion Media
Location:: Hollywood Roosevelt Hotel
Los Angeles, CA
Event Date:: 04.18.12
Speaker:: Karl-Heinz Müller
Tags:: denim; jeans; fairchild fashion; fashion retail; fashion design; high fashion

Summary: Karl-Heinz Müller, President & Owner, BREAD & BUTTER, traces the history of the tradeshow for selected brands."

Bio

Karl-Heinz Müller

As a denim and retail professional with more than 30 years of experience in the industry, Karl-Heinz Müller has created two internationally acclaimed ventures that strongly influence the development of Berlin's fashion scene and have earned worldwide recognition: BREAD & BUTTER tradeshow for selected brands and the 14 oz. store.

After launching BREAD & BUTTER in 2001, and hosting it in Cologne, Berlin and Barcelona, the show moved to Berlin's historic Tempelhof airport in summer 2009. The New York Times has called BREAD & BUTTER "among the world's most important urban and street fashion trade fairs, a uniquely Berlin experience."

Mr. Müller established 14 oz. in Cologne in 1999, and re-opened the store in Berlin in summer 2008 at a time when BREAD & BUTTER was still taking place in Barcelona. Known for its authentic portfolio of signature brands with a strong focus on heritage and the product itself, in combination with a unique and holistic shopping experience, 14 oz. is scheduled to open its second Berlin store in the fall of this year.

14 oz. was awarded Store of the Year in 2009 by the HDE, Germany's main retail association. In 2010, Mr. Müller was honored with the TextilWirtschaft Forum Award.

Mr. Müller began his fashion career at Levi Strauss in Germany and worked in leading positions for BIG STAR, Marc O'Polo and Pepe Jeans London before forming his own companies; in 1999 for 14 oz. retail activities and in 2000 for wholesale, distributing the brands Le Coq Sportif in Germany and Austria and Schiesser Revival internationally. Today, he employs more than 100 staff members, and he lives and works in Berlin.

Chapters

: Watch Full Program

33 min 41 sec

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01.: Introduction

01 min 18 sec

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02.: Notes from Prior Presentations

04 min 46 sec

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03.: Beginning with Levis

03 min 52 sec

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04.: History of Bread & Butter

04 min 28 sec

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05.: Bread & Butter: Denim

02 min 41 sec

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06.: 14 oz.

05 min 22 sec

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07.: What's Next?

02 min 06 sec

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08.: Q1: Expanding Fabric Production?

02 min 00 sec

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09.: Q2: Bringing the Store Abroad?

00 min 25 sec

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10.: Q3: Screening Process?

01 min 04 sec

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11.: Bread & Butter Berlin Video

04 min 21 sec

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12.: Q4: Online Trade Show?

01 min 18 sec

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: Watch Full Program

33 min 41 sec

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Karl-Heinz Müller Presents the BREAD & BUTTER Trade Show

02 min 16 sec

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Karl-Heinz Müller, President of BREAD & BUTTER and 14oz., presents the BREAD & BUTTER trade show for select brands in Berlin.
Watch Full Program

33 min 41 sec

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Encyclopædia Britannica Article

denim: Durable twill-woven fabric with coloured (usually blue) warp (lengthwise) and white filling (crosswise) threads, also sometimes woven in coloured stripes. The name originated in the French serge de Nîmes. Denim is usually all-cotton, though it is sometimes made of a cotton-synthetic mixture. Decades of use in the clothing industry, especially in the manufacture of overalls and trousers worn for heavy labour, have demonstrated denim's durability, a quality that, along with its comfort, made denim jeans extremely popular for leisure wear in the late 20th century.; denim on britannica.com