Karl-Heinz Müller, President & Owner, BREAD & BUTTER, traces the history of the tradeshow for selected brands."
As a denim and retail professional with more than 30 years of experience in the industry, Karl-Heinz Müller has created two internationally acclaimed ventures that strongly influence the development of Berlin's fashion scene and have earned worldwide recognition: BREAD & BUTTER tradeshow for selected brands and the 14 oz. store.
After launching BREAD & BUTTER in 2001, and hosting it in Cologne, Berlin and Barcelona, the show moved to Berlin's historic Tempelhof airport in summer 2009. The New York Times has called BREAD & BUTTER "among the world's most important urban and street fashion trade fairs, a uniquely Berlin experience."
Mr. Müller established 14 oz. in Cologne in 1999, and re-opened the store in Berlin in summer 2008 at a time when BREAD & BUTTER was still taking place in Barcelona. Known for its authentic portfolio of signature brands with a strong focus on heritage and the product itself, in combination with a unique and holistic shopping experience, 14 oz. is scheduled to open its second Berlin store in the fall of this year.
14 oz. was awarded Store of the Year in 2009 by the HDE, Germany's main retail association. In 2010, Mr. Müller was honored with the TextilWirtschaft Forum Award.
Mr. Müller began his fashion career at Levi Strauss in Germany and worked in leading positions for BIG STAR, Marc O'Polo and Pepe Jeans London before forming his own companies; in 1999 for 14 oz. retail activities and in 2000 for wholesale, distributing the brands Le Coq Sportif in Germany and Austria and Schiesser Revival internationally. Today, he employs more than 100
staff members, and he lives and works in Berlin.
Durable twill-woven fabric with coloured (usually blue) warp (lengthwise) and white filling (crosswise) threads, also sometimes woven in coloured stripes. The name originated in the French serge de Nîmes. Denim is usually all-cotton, though it is sometimes made of a cotton-synthetic mixture. Decades of use in the clothing industry, especially in the manufacture of overalls and trousers worn for heavy labour, have demonstrated denim's durability, a quality that, along with its comfort, made denim jeans extremely popular for leisure wear in the late 20th century.