Global Manager for TRC Candiani Alberto Candiani on how sustainable denim became fashionable."
Born in Lugano, Switzerland in 1982, Alberto Candiani is the fourth generation of the Candiani
family active in the denim industry. As a child, he explored his creativity as a DJ, music producer, and band memberâ€”before joining the family business.
Mr. Candiani focuses his attention on product development and fabric engineering, and is
involved in multiple facets of the business, including marketing and international sales.
Denim is in his blood: he is proud to uphold the heritage of his familyâ€™s company, which was
founded in 1938 and stands as one of the oldest and most historic denim mills in Europe.
At 30 years old, Mr. Candiani is already considered one of the foremost denim experts in the
Mr. Candiani holds a degree from the University IULM of Milan.
Durable twill-woven fabric with coloured (usually blue) warp (lengthwise) and white filling (crosswise) threads, also sometimes woven in coloured stripes. The name originated in the French serge de Nîmes. Denim is usually all-cotton, though it is sometimes made of a cotton-synthetic mixture. Decades of use in the clothing industry, especially in the manufacture of overalls and trousers worn for heavy labour, have demonstrated denim's durability, a quality that, along with its comfort, made denim jeans extremely popular for leisure wear in the late 20th century.