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L2: Module 1: Brands as Media Companies

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L2 Clinic: Brands As Media Companies

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Bio

Doug Checkeris

Since leaving MediaCom in 2011 Doug has been involved in a variety of consulting projects. The primary focus of these projects has been the productive application of technology in the advertising and media arena. In addition Doug is an active partner in a digital startup focused on new methods of content distribution.

At MediaCom, Doug served as Chief Executive Officer of MediaCom Canada, then MediaCom USA and ultimately, MediaCom North America, managing over 700 employees in 6 offices across the region. Doug successfully built teams, balancing the need to create an open and inspiring work environment, combined with a clear focus on meeting operational and financial goals.

Doug is currently vice chairman of Dress For Success, a not-for-profit organization dedicated to improving the lives of women located in 110 cities across the U.S., Canada, the U.K., Poland, the Netherlands, the West Indies, and New Zealand.

Doug received a B.A. in Economics from McMaster University and has been an active member of a wide variety of industry associations including the 4Aâ€™s Media Committee and a media judge at Cannes.

Scott Galloway

Scott is a clinical professor at the NYU Stern School of Business where he teaches brand strategy and luxury marketing and is the founder of L2, a think tank for digital innovation. Scott is also the founder of Firebrand Partners, an operational activist firm that has invested more than $1 billion in U.S. consumer and media companies. In 1997, he founded Red Envelope, an Internet-based branded consumer gift retailer. In 1992, Scott founded Prophet, a brand strategy consultancy that employs more than 120 professionals in the United States, Europe, and Asia. Scott was elected to the World Economic Forum’s “Global Leaders of Tomorrow,” which recognizes 100 individuals under the age of 40 “whose accomplishments have had impact on a global level.”

Scott has served on the boards of directors of Eddie Bauer (Nasdaq: EBHI), The New York Times Company (NYSE: NYT), Gateway Computer, eco-America, and UC Berkeley’s Haas School of Business. He received a B.A. from UCLA and an M.B.A. from UC Berkeley.

Aron Pilhofer

Aron Pilhofer is editor of Interactive News at The New York Times. His team blends journalism and technology to enhance The Times's reporting online through social media, community and dynamic, data-driven Web applications. He is co-founder of two news startups: DocumentCloud.org and Hacks and Hackers. Aron joined The Times in 2005 as a projects editor on the paper's newly expanded computer-assisted reporting team, where he specialized in stories related to money, politics, and influence for the politics desk and Washington bureau. Prior to joining The Times, Pilhofer was database editor at the Center for Public Integrity in Washington, on the national training staff of investigative reporters and editors and worked for a number of years as a statehouse and projects reporter for Gannett newspapers in New Jersey and Delaware.

Anthony Psacharopoulos

Anthony Psacharopoulos has a wealth of industry, consulting, and market analysis experience, having advised clients on strategic and marketing issues in a number of industries including media companies, financial services, manufacturing, pharmaceuticals/healthcare, and CPG. At comScore, Anthony manages sales for the Retail, Travel, Health, and Media East verticals.

Prior to comScore, Anthony worked with Corporate Value Associates, a strategy consulting firm that was spun off from Boston Consulting Group, where he worked on a wide range of projects (including strategic audit and value creation, product mix optimization, product introduction strategies, and other sales and marketing initiatives) in several industries (including financial services, metals, retail and packaging) in North America and Europe.

Anthony has an MBA from University of Michigan and a B.A. in Commerce and Economics from University of Toronto.

Martin Stoddart

Martin Stoddart is Zite's vice president of business development. He focuses on publisher relations and revenue generation. Martin's impressive resume includes stints at Bing, IBM, and HP, and an M.B.A. from MIT.

comScore Sr. VP: Clicks Bad Metric to Evaluate Online Ads

03 min 29 sec

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Anthony Psacharopoulos, a Senior Vice President at comScore hypothesizes that, even though clicks on internet ads are an easy data point to collect, their seemingly low numbers may not represent the actual effectiveness of display ads online.
The New York Times' Tough Transition Beyond Print Media

02 min 47 sec

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The New York Times Interactive News Editor Aron Pilhofer demonstrates how the Times had to dedicate considerable resources to catch up to competitors in offering interactive multimedia content online.
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01 hr 52 min 36 sec

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