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Karen Murray, President, VF Sportswear
More from this conference:
Fairchild Fashion Media Men's Wear Summit 2012
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Fairchild Fashion Media
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Brand Story: Making Nautica More Than a 'Guy on a Boat'
02 min 19 secVF Sportswear President Karen Murray describes how Nautica repositioned their brand to better reflect and connect with their consumers. Changing the classic "guy on a boat" aesthetic associated with Nautica, Murray explains that the men who bought their products were more interested in family and community.
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22 min 22 sec
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