This program features Karen Murray, President, VF Sportswear, who will talk about the menswear industry.
Karen Murray has been President of Sportswear coalition of VF Corp. since June 2008. Ms. Murray joined VF Sportswear in September, 2007 and served as President of its Nautica Men's Sportswear and Nautica Jeans Company businesses. Prior to VF, she served as Group President, Menswear, Mid-tier, International Alliances and Licensing of Liz Claiborne Inc., where she was employed for 15 years.
VF Sportswear President Karen Murray describes how Nautica repositioned their brand to better reflect and connect with their consumers. Changing the classic "guy on a boat" aesthetic associated with Nautica, Murray explains that the men who bought their products were more interested in family and community.