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The See-Through Consumer

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Ideas Economy: Innovation 2012

The Economist

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Using Neuromarketing to Customize Your Entertainment

01 min 17 sec

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President and CEO of NeuroFocus Dr. A.K. Pradeep explains how his dry wireless full-brain EEG could be applied to customize the consumer's entertainment experience.
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25 min 43 sec

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Previous FORAtv comments:

code933k

Posted: 04.13.12, 07:59 AM

Judging by the preview, it seems that psychopathic behavior is what gets rewarded among PR people [...] which is in most respects completely oblivious of what's going on in the world.

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