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L2: Vendor Mapping - Engagement Analytics

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L2 Vendor Mapping: Social Media

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Leigh Fatzinger

Leigh Fatzinger is the Founder and CEO of Prosodic, a social media predictive analytics platform. Prior to founding Prosodic, he was the founder of Nology Media, a leading social media content and strategy agency in the Pacific Northwest. Prior to founding Nology Media, he was Vice President of Marketing of Citel, supporting the marketing and business development efforts of the company's IPO on the London Stock Exchange. He has 20 years of Marketing and Business Development experience with companies such as OneComm, Nextel, LightPointe, Terabeam, and ADAPTIX.

Rob Key

Rob Key is founder and CEO of Converseon, the leading full service social media strategy and analytics firm. Founded in 2001, Converseon helps leading brands harness the power of social to meet business objectives through its award winning services and proprietary technologies. Converseon has won multiple awards, including the SAMMY for Best Social Media Agency. Its core technology, Conversation Miner, was named as category leader in the Forrester Wave Q3 2010 for Listening Platforms.

Converseon's work has been featured in leading media including The Wall Street Journal, InformationWeek, Fortune, CNN, Financial Times, Ad Age, among many others. Rob has spoken at a variety of conferences including iMedia (US, EU and Asia), Conference Board, OMMA Social, PRSA International, among many others. He was recently named Social Media Allstar by the Social Media Society and to the iMedia "15 People to Know in Digital." He was also cited as a 2010 "Great Minds" Honoree by the Advertising Research Foundation.

Maureen Mullen

Maureen Mullen leads L2’s research and advisory group and has benchmarked and/or developed digital and social media initiatives for over 300 prestige brands. She began her career at Triage Consulting Group in San Francisco. At Triage, she led several managed care payment review and payment bench- marking projects for hospitals including UCLA Medical Center, UCSF, and HCA. She has gone on to lead research and consulting efforts focused on digital media, private banking, M&A, insurance industry risk management, and renewable energy economics for professional firms and academics. Maureen has a B.A. in Human Biology from Stanford University and an M.B.A. from NYU Stern.

Erik Ober

Erik Ober is the Founder and CEO of Booshaka, a company helping brands leverage big data, game mechanics and the social graph to drive consumer engagement and turn it into revenue. Erik is a seasoned entrepreneur with a unique blend of experience in media, entertainment and technology.

Prior to Booshaka, Erik was the Founder and CEO of The Scene, a social search platform focused on the intersection of local and mobile - and that was acquired in 2009. Erik was also a Technical Director at Sony Pictures Imageworks, where he lead technical teams on Academy Award-Nominated projects including "Surf's Up" and "The Chronicle of Narina: The Lion, the Witch and the Wardrobe."

Erik holds a Bachelor's degree in Computer Science from UC Berkeley.

Leigh Fatzinger: Creating Strategic Facebook Campaigns

01 min 24 sec

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Founder and CEO of Prosodic Leigh Fatzinger discusses the challenges of social media marketing. "We're presented with an environment that we don't control," says Fatzinger, and he argues that there's a strategy to optimizing audience demand on Facebook.
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01 hr 01 min 05 sec

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