This clinic from marketing think tank L2 explores the most critical trends and technologies in the mobile marketing space, and how these challenge the traditional norms of consumer behavior. Topics include implementation of mobile payment systems, augmented consumerism, mobile advertising, the impact of HTML5, and associated case studies."
Jeremy manages strategic partner development for Google Wallet. In this role he is tasked with negotiating partnerships with national retailers across various verticals including grocery, petroleum, specialty retail and QSR.
Prior to Google, Jeremy ran iAd partnerships and alliances at Apple, having landed there through the acquisition of mobile ad network Quattro Wireless. As senior director of business development at Quattro, he was responsible for growing the premier ad network's mobile inventory through partnerships with major media companies and iPhone application developers. He began his career in the promotions world, working with national manufacturers on in-store sweepstakes promotions at a NYC-based agency.
Jeremy has an MBA from Columbia University and a BBA from The George Washington University, where he graduated magna cum laude.
Jason is currently the CEO and co-founder of Onswipe, a platform for tablet publishing and advertising. In 2011 Jason was named to Businessweek's Top 25 Under 25 entrepreneurs, INC. Magazine's 30 Under 30, and the CEO of one of TIME Inc.'s 10 Best Startups. Jason is currently a professional author of the upcoming book, The Ultralight Startup, being published by Penguin Books. Jason starred in the Bloomberg TV show "Techstars," which chronicled the first six months of OnSwipe's history in the Techstars program.
In his spare time, Jason is an avid runner, blogger, and advisor to other startups such as Ambassador. Jason received a BS from the University of Miami in Computer Information Systems. Jason currently resides in New York City.
Maureen Mullen leads L2’s research and advisory group and has benchmarked and/or developed digital and social media initiatives for over 300 prestige brands. She began her career at Triage Consulting Group in San Francisco. At Triage, she led several managed care payment review and payment bench- marking projects for hospitals including UCLA Medical Center, UCSF, and HCA. She has gone on to lead research and consulting efforts focused on digital media, private banking, M&A, insurance industry risk management, and renewable energy economics for professional firms and academics. Maureen has a B.A. in Human Biology from Stanford University and an M.B.A. from NYU Stern.
Andy is a partner at Union Square Ventures. He began his career in the Internet at AOL in the mid-90s, then managed a series of venture funds with Dawntreader Ventures. In 2007, he co-founded betaworks, which both created and invested in social real-time applications and services. Andy was born in New York City and has a BA from Wesleyan University and a JD from Georgetown.
The conversation among marketers has shifted from anticipating the impact of mobile technology to reacting to the ways by which the mobile population is challenging traditional norms governing consumer behavior. In this Clinic, we will explore the most critical trends in the mobile space. Topics will include implementation of mobile payment systems, augmented consumerism, mobile advertising, the impact of HTML5, and associated case studies.