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Adam Lashinsky: Inside Apple

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Commonwealth Club of California

Commonwealth Club

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Partner:: Commonwealth Club
Location:: SF Club Office
San Francisco, CA
Event Date:: 02.15.12
Speakers:: Adam Lashinsky,; Jessica Vascellario
Tags:: apple; apple computer; steve jobs; computer history; iphone; ipad; apps

Summary: If Apple is Silicon Valley’s answer to Willy Wonka’s Chocolate Factory, then Adam Lashinsky provides readers with a golden ticket to step inside. In a 2008 Fortune cover story entitled, “The Genius Behind Steve: Could Operations Whiz Tim Cook Run the Company Someday?” he predicted that Tim Cook, then an unknown, would eventually succeed Steve Jobs as CEO. Come hear the secret systems, tactics and leadership strategies that allow Apple to churn out hit after hit and inspire a cult-like following for its products as well as predictions for the future in the post-Steve Jobs era."

Bio

Adam Lashinsky

Adam Lashinsky is a business journalist and commentator with special expertise in finance and technology. An insider to Silicon Valley, he has written in-depth articles on Apple, Google, eBay, Hewlett-Packard and Intel. He has covered hedge funds, venture capital, private equity and the post-Katrina economic recovery of New Orleans.

Lashinsky is editor-at-large for Fortune magazine and has extremely broad experience in both broadcast and print media. He is a weekly panelist on the Fox News Channel's program "Cavuto on Business" and appears frequently throughout the week on other Fox News and Fox Business Network programs: "Bulls and Bears," "Cashin' In," and "Your World with Neil Cavuto."

Before joining Fortune, Lashinsky was the Silicon Valley columnist for TheStreet.com and was the first high-tech stocks columnist for the San Jose Mercury News. He has been a reporter and assistant managing editor for Crain's Chicago Business and was a Henry Luce Scholar in Tokyo, working as a reporter for the Nikkei Weekly, the English-language version of Japan's main economic daily, Nihon Keizai Shimbun.

Lashinsky's work has also appeared in The New York Times, Wired, San Francisco Magazine and many other publications.

Jessica Vascellario

Jessica Vascellaro is a senior technology reporter for The Wall Street Journal, based in San Francisco.

Since joining the paper in 2005, Jessica has broken a string of major stories on the technology and media beats as she has covered Google Inc., Facebook Inc. and other leading companies. Currently, she focuses her reporting on Apple and writes a weekly technology column called â€œThe Valley."

Jessica has also served as deputy bureau chief of the Wall Street Journalâ€™s media bureau and as a reporter in the paper's New York technology and economics bureaus. She is a regular contributor to The Journalâ€™s online video programs. She also contributed to The Journalâ€™s award-winning â€œWhat They Knowâ€ digital privacy series.

Jessica graduated from Harvard University in 2005.

Chapters

: Watch Full Program

01 hr 05 min 21 sec

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01.: Introduction

01 min 54 sec

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02.: Adam Lashinsky Opening Remarks

04 min 26 sec

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03.: Deciding to Write the Book

03 min 51 sec

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04.: Will Apple Be More Transparent?

01 min 49 sec

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05.: Where Will Apple Be in Five Years?

01 min 49 sec

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06.: Apple's Mentality About Money

03 min 37 sec

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07.: Was Steve Jobs A Good Manager?

03 min 13 sec

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08.: Biggest Challenges Writing the Book

01 min 39 sec

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09.: Walter Isaacson's 'Steve Jobs'

02 min 41 sec

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10.: Who Should Read This Book?

02 min 30 sec

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11.: Reaction to the Book

02 min 15 sec

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12.: How Will Apple Retain Talent?

03 min 47 sec

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13.: The Next Big Apple Thing?

04 min 15 sec

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14.: Patent Wars

01 min 24 sec

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15.: Mobile Competition

04 min 24 sec

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16.: Companies Similar to Apple

03 min 19 sec

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17.: Hardware or Software?

02 min 11 sec

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18.: Apps vs. Web?

03 min 05 sec

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19.: Start-up Companies with Apple Elements

04 min 21 sec

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20.: Does Apple Have an Achilles' Heel?

00 min 54 sec

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21.: Misperceptions About Apple

01 min 41 sec

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22.: Steve Jobs' Relationship with Coworkers

03 min 08 sec

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23.: What Would You Add to in the Book?

03 min 06 sec

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: Watch Full Program

01 hr 05 min 21 sec

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Steve Jobs' Complex Relationship with Tim Cook

02 min 00 sec

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Adam Lashinsky, author of Inside Apple, delves into the complex relationship between Steve Jobs and Apple employees. Jobs restricted the outside personal activities of Apple employees, with the exception of his COO Tim Cook. Jobs was cultivating a personality very different from himself, believes Lashinsky, because "I think it would have been very difficult for Jobs to have tolerated being succeeded by someone like him."
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01 hr 05 min 21 sec

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Inside Apple: How America's Most Admired--and Secretive--Company Really Works

Encyclopædia Britannica Article

Apple Inc.: Microcomputer design and manufacturing company, the first successful personal-computer company. It was founded in 1976 by Steven P. Jobs and Stephen G. Wozniak, whose first computer was manufactured in the Jobs family's garage. The Apple II (1977), with its plastic case and colour graphics, launched the company to success, earning Apple over $100 million by 1980, the year the company first offered stock to the public. The 1981 introduction of IBM's PC, running a Microsoft Corp. operating system, marked the beginning of long-term competition for Apple in the personal-computer market. The Macintosh, introduced in 1984, was the first personal computer to use a graphical user interface and a mouse. The “Mac” initially sold poorly, and Jobs left the company in 1985, but eventually it found its niche in the desktop publishing market. Meanwhile, Microsoft's Windows operating system eroded Apple's market share. Apple recalled Jobs in 1997. He returned the company to profitability by introducing more innovative products, such as the iMac. Apple introduced iTunes, software for playing music that has been converted to the MP3 format, and the iPod portable MP3 music player in 2001; in 2003 the company began selling downloadable copies of major record company songs in MP3 format over the Internet.; Apple Inc. on britannica.com