The 2012 Winter Session of the WWD Digital Forum features TROY YOUNG, President, SAY Media, and JULIE CARLSON, Editor-in-Chief, Remodelista. It delves into the new marketing strategies needed to succeed in today’s apparel, beauty and retail businesses—from mobile technology to social-media marketing to e-commerce opportunities. Hosted by WWD editors, the event will feature actionable information, interactive discussions, and opportunities to network with industry peers, and will provide you with the knowledge and tools required to compete in today's tech-driven marketing landscape."
Julie Carlson, Editor-in-Chief of Remodelista, founded the site in 2007 with three design-oriented friends.
Remodelista is an online sourcebook for the considered home; daily posts feature a mix of product highlights,
architecture and interior designer projects, and international home shopping news.
Ms. Carlson is a graduate of Brown University and worked at the Institute for Architecture and Urban Studies
in New York before joining the editorial staff of The New Yorker. After moving to the San Francisco Bay Area,
she became Style and Food Editor at San Francisco Magazine, where she covered the design and restaurant
scene. She has written for Food & Wine, the Washington Post, and California Home & Design Magazine.
Troy Young joined SAY's predecessor, VideoEgg, as Chief Marketing Officer in 2006 to build its advertising
offering and establish a leadership position in the online video advertising market.
Previously, Mr. Young was Executive Vice President and Chief Experience Officer at Organic, a leading digital
marketing agency. In this capacity, he provided strategic leadership to clients and teams across the Organic
network. He joined the company as Managing Director in 1999 and over the years worked with dozens of
brands including 20th Century Fox, DaimlerChrysler, Honda, Bell Canada, and American Express.
Before joining Organic, Mr. Young was a Co-Founder and Managing Director of Vickers & Benson Direct,
Interactive (now Arnold Worldwide), a pioneer in integration of online and direct marketing.
Mr. Young's work in interactive media dates back to 1992, when he worked on the launch and management of
Babylon, the first newspaper-owned online service in Canada. He later worked in marketing and sales at CTV,
Canada's largest television network.
Mr. Young serves on the board of Viigo, a mobile platform company. He is a graduate of the Queen's
University Business School.
Troy Young, President of SAY Media, and Julie Carlson, Editor-in-Chief of Remodelista, discuss how the intimacy and immediacy of a blog community can have greater purchase impact than traditional print media.