In this 2012 L2 Clinic, we will explore the most critical trends in the mobile space. Topics will include implementation of mobile payment systems, augmented consumerism, mobile advertising, the impact of HTML5, and associated case studies.
Jason is currently the CEO and co-founder of Onswipe, a platform for tablet publishing and advertising. In 2011 Jason was named to Businessweek's Top 25 Under 25 entrepreneurs, INC. Magazine's 30 Under 30, and the CEO of one of TIME Inc.'s 10 Best Startups. Jason is currently a professional author of the upcoming book, The Ultralight Startup, being published by Penguin Books. Jason starred in the Bloomberg TV show "Techstars," which chronicled the first six months of OnSwipe's history in the Techstars program.
In his spare time, Jason is an avid runner, blogger, and advisor to other startups such as Ambassador. Jason received a BS from the University of Miami in Computer Information Systems. Jason currently resides in New York City.
Nuri is founding partner and creative director of Last Exit, a New York and London based digital strategy, marketing and design agency whose services include digital research & strategy, creative campaign formulation and management, SEO and analytics, motion graphics for digital delivery, interactive design and technical delivery.
Nuri began his career in product design and established a reputation as an ergonomics and interface design specialist, racking up several patents on behalf of clients such as Bristol-Myers along the way.
Scott is a clinical professor at the NYU Stern School of Business where he teaches brand strategy and luxury marketing and is the founder of L2, a think tank for digital innovation. Scott is also the founder of Firebrand Partners, an operational activist firm that has invested more than $1 billion in U.S. consumer and media companies. In 1997, he founded Red Envelope, an Internet-based branded consumer gift retailer. In 1992, Scott founded Prophet, a brand strategy consultancy that employs more than 120 professionals in the United States, Europe, and Asia. Scott was elected to the World Economic Forum’s “Global Leaders of Tomorrow,” which recognizes 100 individuals under the age of 40 “whose accomplishments have had impact on a global level.”
Scott has served on the boards of directors of Eddie Bauer (Nasdaq: EBHI), The New York Times Company (NYSE: NYT), Gateway Computer, eco-America, and UC Berkeley’s Haas School of Business. He received a B.A. from UCLA and an M.B.A. from UC Berkeley.
Colin Gilbert is a strategic consultant with more than four years of experience working for organizations that span both the public and private sectors. Serving as a principal at the Civitas Group in Washington, D.C., he helped lead research, advisory, and due-diligence engagements focused on digital (e.g., cloud computing, cyber security, and online privacy). Colin received a B.A. in History from Stanford University and an M.P.A. from the London School of Economics. While completing his graduate studies abroad, he worked with Accenture to construct case material used to demonstrate the versatility of the firm’s Public Service Value (PSV) methodology.
MZ is executive director in the Product Management group at The New York Times. MZ joined The New York Times in early 2007 to oversee the development and launch of the redesigned T Magazine site and has since expanded her product portfolio to include the organization's editorial products. She oversees product development for The Collection, the Times' iPad app, and The Scoop, the Times' "things to do in New York City" iPhone app.
Before joining the Times, MZ was the VP/director of interactive production at Deutsch, a full-service advertising agency. She managed a group of producers, content managers, Flash developers, and production artists to deliver web sites, promotional mini-sites, integrated CRM programs, and online campaigns. Previously, MZ led large-scale IT consulting and development projects for Sapient and other web development shops in Seattle and New York City.
MZ holds a BS in Journalism from Boston University and began her career in book publishing. As managing editor at Scribner/Simon & Schuster she oversaw the production of the 1997 edition of The Joy of Cooking, among many other titles.
Maureen Mullen leads L2’s research and advisory group and has benchmarked and/or developed digital and social media initiatives for over 300 prestige brands. She began her career at Triage Consulting Group in San Francisco. At Triage, she led several managed care payment review and payment bench- marking projects for hospitals including UCLA Medical Center, UCSF, and HCA. She has gone on to lead research and consulting efforts focused on digital media, private banking, M&A, insurance industry risk management, and renewable energy economics for professional firms and academics. Maureen has a B.A. in Human Biology from Stanford University and an M.B.A. from NYU Stern.
Simone S. Oliver
Simone is the senior fashion producer for The New York Times, and editor of The Collection, the Times' iPad fashion app. In that role, runs the daily web report and collaborates with editors, reporters, photographers, videographers, designers, developers, and countless freelance contributors to conceptualize and coordinate online and app coverage for the section. She reports and produces original audio and video companions for print stories as well as web-only features. Simone also reports and writes on a range of topics including fashion, fashion + technology, beauty, and social media culture.
Simone has been part of the Times family for over eight years, ascending the ranks from News Assistant at the paper, where she worked various news desks, and as a researcher for the New York Times book development department.
Simone received a BA in English at Howard University. In her spare time, she freelances as a wardrobe consultant and editor, and lives in Brooklyn with her husband.