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L2 Clinic: Mobile 2012: Module 1
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L2 Clinic: Mobile 2012
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Jeremy Arnon: Google's Zero Moment of Truth
02 min 25 secJeremy Arnon, Strategic Partner Development of Mobile Commerce for Google, examines a new trend in how consumers make purchase decisions. He argues that there's a new paradigm: ZMOT, or zero moment of truth.
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Mark Donovan: Mobile Consumers are 'Omnivorous'
02 min 32 secMark Donovan heads comScore's mobile product and marketing campaign, and he focuses his research on understanding how mobile devices impact user consumption. He believes that mobile consumers are being "omnivorous", arguing that "they're using multiple devices and multiple touch points to connect to the network."
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Andy Weissman: Eight Mobile Trends for 2012
01 min 47 secAndy Weissman, a partner at Union Square Ventures, discusses what he sees as the biggest trends in mobile for 2012. The first phase is "mobile is dead", and he believes we're entering a phase where applications will be completely novel and cutting edge.
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01 hr 59 min 33 sec
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