Will viewers exploring entertainment content embrace digital lockers and store their favorite content in the cloud?
Bio
Jon Miller
Mr. Jonathan F. Miller, Jon serves as the Chairman and Chief Executive Officer of Digital Media Group at News Corp. and has been its Chief Digital Officer since April 2009. Mr. Miller has been the Chief Digital Officer since March 2009. He serves as an Advisor of LaunchBox Digital and Mochila, Inc. Mr. Miller served as an Advisor of General Atlantic LLC. He advised General Atlantic LLC on media and consumer related sectors. Mr. Miller has extensive management experience in interactive services, media, entertainment, and associated enabling technologies. He is a digital media veteran known for his strategic and operational expertise.
David Poltrack
David F. Poltrack is Chief Research Officer, CBS Corporation and President of CBS VISION. He oversees all research operations at CBS encompassing audience measurement, market research, program testing, advertising research, and monitoring of the national and international video marketplace.
David designed and oversees TELEVISION CITY at the MGM GRAND, Las Vegas, CBS' state of the art Research Center.
CBS VISION is a research unit exploring and offering insight on emerging technologies, media consumption patterns, and advertising value in the media marketplace.
David is past chairman of the Media Rating Council; trustee of the executive committee, Marketing Science Institute; past president, Market Research Council and in 2009 was inducted into their Hall of Fame; past chairman and current board member, Advertising Research Foundation. As Adjunct Professor, he teaches at the Columbia University Graduate School of Business; NYU Stern School of Business, and is a visiting professor at Cheung Kong Graduate School of Business, Beijing, China. He is author of Television Marketing: Network, Local, and Cable (McGraw-Hill) and has many articles published in professional journals.
David is a graduate of the University of Notre Dame (B.A., magna cum laude, History), and NYU (M.B.A., Marketing).
Russell Sapienza
Russ is a senior partner in PwC's Advisory Practice with 29 years of experience in the media, entertainment, communications, and financial services industries. He has several distinct roles in the firm.
Lead Advisory partner for several major client account teams, namely; AT&T Entertainment Services, Publicis Groupe, and IAC/InterActive Corp. Russ recently completed a four-year assignment as the Global Relationship Partner for the PwC account team that served SBC Communications, Inc. and AT&T Inc.
A senior member of PwC's business planning and performance management practice, focusing in areas such as revenue growth and management, business process controls (in areas such as online commerce), regulatory compliance (in areas such as consumer privacy) and risk management.
During Russ' 20 years with PwC, he has focused on the media, entertainment, communications sectors. His practice works with clients to implement and execute the operational, financial, and management structures necessary to achieve revenue growth objectives.
His recent work has ranged from conducting "Voice of the Market" studies, supporting a Chief Regulatory compliance Officer in an assessment of pre-texting related matters across customer care centers, and reviewing back office practices prior to off-shoring.
Russ has led numerous projects directed at improving the operational readiness of his clients across the three screens (TV, PC, and mobile), especially in the area of revenue management and cost reduction. In addition, he co-founded a practice that has accounted for over $1.5 billion of revenue recovery and improvement opportunities for communications and media industry clients. The practice focuses on providing strategic, analytical, and operational support in areas that focus on maximizing revenues (e.g., billing accuracy, operational systems management, order processing, customer retention and winback).
Jon Miller, Chairman and Chief Executive Officer of Digital Media Group at News Corp, frames the argument for and against SOPA, and explains why News Corp CEO Rupert Murdoch tweeted his opinion that Google advertising is "on the wrong side" of the issue.
