Bio
Matthieu Chereau
Matthieu is the founder and CEO of Tigerlily, a leading European company that helps fortune 1000 companies manage and optimize their social marketing strategies. Matthieu is also the author of Community Management, which is a bestseller in France and Italy.
Before Tigerlily, Matthieu had been a research assistant at the French Ministry of Culture and Google; and the CEO of a leading interactive agency.
Recognized as a thought leader on digital media and social marketing, he speaks at top Universities (HEC, Sciences-Po, La Sorbonne) and Conferences (Electronic Business Group). He has been interviewed by TechCrunch, LCI, Libération, Le Journal du dimanche, Stratégies, Challenge, l’Expansion, BFM Radio, and Le Journal du Net among others.
With Tigerlily, Matthieu has won many awards, including a silver Award at LeWeb and was a TechCrunch Europas and Seedcamp finalist.
Scott Galloway
Scott is the founder of L2, a think tank for digital innovation, and clinical professor of marketing at the NYU Stern School of Business where he teaches brand strategy and digital marketing. Scott is also the founder of Firebrand Partners, an operational activist firm that has invested over $1 billion in U.S. consumer and media companies.
In 1997, he founded Red Envelope, an Internet-based consumer gift retailer (2007 revs, $100mm). In 1992, Scott founded Prophet, a brand strategy consultancy that employs over 250 professionals in the United States, Europe, and Asia. Scott was elected to the World Economic Forum's "Global Leaders of Tomorrow," which recognizes 100 individuals under age 40 "whose accomplishments have had impact on a global level." Scott has served on the board of directors of Eddie Bauer, The New York Times Company, Gateway Computer, and Berkeley's Haas School of Business.
Colin Gilbert
Colin served as the research lead for L2's study of 87 magazine brands released this past summer. Prior to joining L2, Colin served as a principal at the Civitas Group in Washington D.C., where he helped lead advisory engagements for a range of clients spanning technology start-ups, defense contractors, and government agencies. While at Civitas, Colin specialized in matters pertaining to cloud computing, cyber security, and online privacy.
Colin received a B.A. in history from Stanford University and an M.P.A. in public and economic policy from the London School of Economics. While completing his graduate studies abroad, he worked with Accenture to construct case study material demonstrating the versatility of the firm's Public Service Value (PSV) methodology.
Maureen Mullen
Maureen leads L2's research and advisory group and has bench marked and/or developed digital and social media initiatives for over 300 prestige brands. She began her career at Triage Consulting Group in San Francisco. At Triage, she led several managed care payment review and payment bench- marking projects for hospitals including UCLA Medical Center, UCSF, and HCA. She has gone on to lead research and consulting efforts focused on digital media, private banking, M&A, insurance industry risk management, and renewable energy economics for professional firms and academics. Maureen has a BA in Human Biology from Stanford University and an MBA from NYU Stern.
Lloyd Salmons
Lloyd co-founded the social media agency Outside Line back in 2000. Since then Outside Line have been busy building campaigns and communities for global brands including Diesel, Budweiser, and Virgin Galactic.
Prior to Outside Line he was responsible for setting up the international new-media marketing network at EMI, working across campaigns for artists such as The Beatles, Queen, Blur, Gorrilaz, Radiohead, and Robbie Williams. These campaigns pioneered online music marketing techniques and won a variety of awards and accolades for digital marketing.
Lloyd has also been chairman of the IAB Social Media Council helping to put his experience in to ensuring best practice across the industry.
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