L2 Social Graph: Europe (Module 2)

Chapters

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01 hr 06 min 31 sec

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01.

Introduction

03 min 47 sec

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02.

Lloyd Salmons: Social Shopping

19 min 40 sec

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03.

Matthieu Chereau: The Art of Social Storytelling

15 min 38 sec

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04.

Maureen Mullen & Colin Gilbert: Digital IQ Index

24 min 15 sec

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05.

Conclusion

03 min 12 sec

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• The Experience Economy: How to Captivate Your Audience

  02 min 37 sec

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  Lloyd Salmons, co-founder of Outside Lines, shares successful brand media campaigns that have captivated audiences by making use of a vitally important aspect of advertising: user experience.

• Matthieu Chereau's Social Storytelling 2012 Forecast

  03 min 20 sec

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  Matthieu Chereau, founder and CEO of Tigerlily, predicts the key trends in social storytelling for 2012.
  

• Oscar de la Renta's High-Impact, Low-Cost Tumblr Campaign

  02 min 55 sec

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  Maureen Mullen, lead of L2's Research and Advisory group, shares the successful--and virtually cost-free--media strategy of Oscar de la Renta.
  

• Watch Full Program
  01 hr 06 min 31 sec

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Related Links

• L2 Think Tank
• About L2
• L2 Think Tank on Facebook
• L2 Think Tank on Twitter
• L2 Social Graph: Europe
• Scott Galloway's NYU Stern Faculty Profile
• Scott Galloway on Twitter