Global Branded Entertainment's Carol Goll

Carol Goll

Carol Goll is Head of Global Branded Entertainment at International Creative Management (ICM), a talent and literary agency representing clients in the fields of motion picture, television, publishing, music, theater, branded entertainment, and digital media. ICM, a privately held corporation, is one of the predominant agencies in the United States and Europe, with its principal offices in Los Angeles, New York, and London.

Ms. Goll is a leader in innovative marketing, communications, branding, promotions, and strategic alliances, and has spent the last 18 years in various marketing positions for highly recognized global Fortune 500 companies. At ICM, she is responsible for branding talent and developing marketing programs across all platforms, including the strategic development of cutting-edge branded entertainment, digital partnerships, and promotions for corporate partners. Prior to ICM, Ms. Goll spent more than 13 years at Mercedes-Benz USA in charge of brand marketing.

She led the company in marketing, advertising, digital marketing, e-commerce, events, strategic brand alliances, and relationship marketing/CRM initiatives. She fostered the first global forays outside of traditional automotive communications by repositioning the brand as a competitor in the luxury goods, fashion, and entertainment industries.

Ms. Goll negotiated the brand’s top alliances, including Mercedes-Benz Fashion Week, the global initiative deemed by Adweek as “a brand buzz surefire marketing decision.” Ms. Goll has leveraged partnerships among the entertainment and retail space through film, television, music, philanthropy, sports, and celebrity-driven programs, and prides herself on being at the forefront of brand reinvention.