Bio
Michael Dart
Michael Dart is Senior Partner at retail and consumer products consultant firm Kurt Salmon, where he leads
the firm’s private equity and strategy practice. With more than twenty years of consulting experience,
Mr. Dart has worked with the leaders of many of the world’s top retailers, consumer products
companies, and private equity firms. Consulting magazine recognized Mr. Dart as one of its Top 25
Consultants of 2010.
Mr. Dart also co-authored The New Rules of Retail, a guide to succeeding in today’s retail environment
by following three key strategies: developing a neurological connection with consumers, pursuing
preemptive distribution, and maintaining control of the value chain. The book has received high praise
from retail executives and industry experts.
Mr. Dart is frequently quoted in the Wall Street Journal, Financial Times, global and national media, and
trade journals. He is also a frequent speaker at retail conferences, executive forums, and board
meetings both in the United States and abroad.
Encyclopædia Britannica Article
- marketing
Activities that direct the flow of goods and services from producers to consumers. In advanced industrial economies, marketing considerations play a major role in determining corporate policy. Once primarily concerned with increasing sales through advertising and other promotional techniques, corporate marketing departments now focus on credit policies (see credit), product development, customer support, distribution, and corporate communications. Marketers may look for outlets through which to sell the company's products, including retail stores, direct-mail marketing, and wholesaling. They may make psychological and demographic studies of a potential market, experiment with various marketing strategies, and conduct informal interviews with target audiences. Marketing is used both to increase sales of an existing product and to introduce new products. See also merchandising.
- marketing on britannica.com
© 2010 Encyclopædia Britannica, Inc.