Bio
Mark Lee
Mark Lee joined Barneys New York as Chief Executive Officer in September 2010. Prior to Barneys, he
served as Chief Executive Officer for the global Gucci brand from November 2004 to December 2008.
Under his leadership, Gucci saw a revenue increase of 46% and an EBITA increase of 50% to 647 million
euros.
Mr. Lee previously held several leadership positions within the Gucci Group. From December 1999 to
November 2004 he served as Chief Executive Officer and President of Yves Saint Laurent S.A.S. He first
joined Gucci in 1996 and served as Worldwide Merchandising Director from May 1997 to December
1999.
Earlier in his career, Mr. Lee served in senior management roles at Jil Sander America Inc., Giorgio
Armani Corporation, and Saks Fifth Avenue.
Mr. Lee graduated from New York University and resides in New York City.
Encyclopædia Britannica Article
- marketing
Activities that direct the flow of goods and services from producers to consumers. In advanced industrial economies, marketing considerations play a major role in determining corporate policy. Once primarily concerned with increasing sales through advertising and other promotional techniques, corporate marketing departments now focus on credit policies (see credit), product development, customer support, distribution, and corporate communications. Marketers may look for outlets through which to sell the company's products, including retail stores, direct-mail marketing, and wholesaling. They may make psychological and demographic studies of a potential market, experiment with various marketing strategies, and conduct informal interviews with target audiences. Marketing is used both to increase sales of an existing product and to introduce new products. See also merchandising.
- marketing on britannica.com
© 2010 Encyclopædia Britannica, Inc.