Social Media Manager, Viking Range Corporation
Manager, Social Media Marketing, Mandarin Oriental Hotel Group
The Design Philosophy of the New York Times
Asst. Managing Editor & Design Director, the New York Times
Panel: Web 2.0 CEO Predictions
Founder & CEO, Wildfire
CEO & Co-Founder, OneStop
CEO & Co-Founder, m6d
CEO & Co-Founder, Mashery
The Pursuit of Happiness
Professor, Stanford University's Graduate School of Business
A social psychologist and marketer, Jennifer is the General Atlantic Professor of Marketing at Stanford University's Graduate School of Business. Her research spans time, money, and happiness. She focuses on questions such as: What actually makes people happy, as opposed to what they think makes them happy? How can small acts create infectious action, and how can such effects be fueled by social media?
Jennifer's work is widely published in the leading scholarly journals in psychology and marketing, and her work has been featured in a variety of media including The Economist, The New York Times, and the Wall Street Journal. Most recently she has co-authored The Dragonfly Effect: Quick Effective Powerful Ways to Harness Social Media for Impact.
Tom has been the Design Director of The New York Times since 1987 and was named an Associate Managing Editor in 1994 and an Assistant Managing Editor in 2000. As head of the art department he is responsible for the evolving look of the paper, web site, and other digital products. He oversees a staff of 130 that includes art directors, news designers, digital designers, information architects, design technologists, graphics editors, graphics artists, and production artists.
Born in New York City, Tom attended Brown University and was subsequently Creative Director of Avant-Garde Media, a designer for the CBS Broadcast Group, and the Art Director of Us Magazine.
Tom has received numerous awards from design associations, including gold medals from the New York Art Directors Club, The Society of Publication Designers, and the Society of News Designers; and from the American Institute of Graphic Arts a special award "for design in the service of society" for The New York Times' presentation of news surrounding the September 11, 2001 attacks. In 1986 Tom was part of a team that won a Pulitzer Prize for the Times' coverage of the Strategic Defense Initiative, known as the Star Wars program.
Scott is a clinical professor at the NYU Stern School of Business where he teaches brand strategy and luxury marketing and is the founder of L2, a think tank for digital innovation. Scott is also the founder of Firebrand Partners, an operational activist firm that has invested more than $1 billion in U.S. consumer and media companies. In 1997, he founded Red Envelope, an Internet-based branded consumer gift retailer. In 1992, Scott founded Prophet, a brand strategy consultancy that employs more than 120 professionals in the United States, Europe, and Asia. Scott was elected to the World Economic Forum’s “Global Leaders of Tomorrow,” which recognizes 100 individuals under the age of 40 “whose accomplishments have had impact on a global level.”
Scott has served on the boards of directors of Eddie Bauer (Nasdaq: EBHI), The New York Times Company (NYSE: NYT), Gateway Computer, eco-America, and UC Berkeley’s Haas School of Business. He received a B.A. from UCLA and an M.B.A. from UC Berkeley.
LeAnne joined Viking Range Corporation as its public relations project coordinator in 2003. In 2008 she helped launch the company's social media efforts and continues to lead that charge as its social media senior curator.
LeAnne is also a culinary instructor at the Viking Cooking School, and her writing has appeared in Rachael Ray Magazine, Delta Magazine, thevikinglife.com, Mississippi Folklife, The Southern Register, and The Encyclopedia of Mississippi Culture. She, like Viking, was born and raised in the Mississippi Delta. LeAnne has never met a fried food or vegetable that she wouldn't eat.
Cannon Hodge is Bergdorf Goodman's social media manager.
John is an online editor at Lucky Magazine and leads social media for Lucky as well. Previously, he has held positions in digital strategy at Starworks Group and kate spade new york. Outside of his position at Lucky, John writes the blog Textbook, which chronicles the would-be stylings of literary and historical characters, and contributes to several other publications.
As Social Media Marketing Manager at Mandarin Oriental Hotel Group, Mac has been involved in the hotel company's social media strategy from its inception in 2009. Beginning with the development of the Group's core strategy, he launched the program in 2010 and coordinated the implementation of social media at the corporate level and across the 26 individual properties. Today, Mac actively manages the brand level social media accounts, provides ongoing support to colleagues worldwide, and continually seeks opportunities to expand the strategy to new channels and technologies.
Mac joined Mandarin Oriental Hotel Group's Consumer Marketing department in 2009 with the task of bringing Mandarin Oriental's brand into the world of social media. Prior to Mandarin Oriental, Mac spent over three years at Sotheby's auction house, where he worked with global strategic marketing and corporate communications. Mac has a B.A. in Economics and History of Art from the University of Pennsylvania.
Michael is a serial entrepreneur who has co-founded four successful internet-based media companies. He has a passion for creating, managing, and growing companies from the ground up. Michael's first foray into entrepreneurship came with the founding of University Wire, an Associated Press-like network of more than 700 student-run newspapers that is now owned by CBS Corp. Building on his growing experience in the online space, Michael next founded GOLF.com, which was purchased by Time Warner's Time Inc. division in January 2006.
Michael is currently the chairman and CEO of Buddy Media, Inc., a New York-based company whose Facebook management system is used by global brands and agencies. Michael graduated from Northwestern University in Evanston, Ill. with a B.S. and M.S. in Journalism in 1996. He is a regular contributor to Advertising Age, MediaPost, Fortune, and iMedia Connection, among other publications, and frequently is called upon to speak at industry events including the Monaco Media Forum, the Consumer Electronics Show, OMMA Global, Web 2.0 Expo and iMedia Brand Summit.
As CEO and Co-founder of Mashery, Oren has led the team responsible for working with over 100 leading brands to power over 10,000 apps created by 50,000+ developers. Oren is a leading evangelist for the API movement in general and has pioneered and chaired the annual Business of APIs conference, now in its fifth year. A frequent speaker at events in both the U.S. and Europe, Oren has taken the stage at events such as Web 2.0, Enterprise 2.0, Digital Hollywood, eComm, WeMedia, and the Forbes CIO Summit.
Prior to Mashery, Michels served in executive roles for a number of successful startups including Feedster, WiFinder, Colt HR, and Winebid.com. He also served as President and CEO of The Groundlings, a Hollywood-based entertainment production company. Oren began his career as a software designer for Hughes Aircraft. He holds a B.S. in Electrical Engineering from MIT and an M.B.A. in Finance and Entrepreneurial Studies from UCLAâ€™s Anderson School.
Tom is President and CEO of Media6Degrees, the leader in harnessing social graph data to drive advertising performance for large marketers. He has spent the last 25 years creating and managing innovative media and technology properties.
Tom was founding publisher of Spy magazine in 1986, the original media chief for Starwave Corporation in 1993 (creators of ESPN.com, NFL.com, ABCNews.com and NBA.com), and CEO of Deja.com in 1998. He was subsequently a venture partner at Insight Venture Partners. In 2006, he joined Google and managed Print Ads and the DoubleClick integration before establishing the Search & Analytics team to pioneer new uses of Google data on behalf of major advertising clients. Phillips holds a BA in applied mathematics from Harvard and a MBA from Stanford.
Victoria has been an entrepreneur since her early twenties and has developed three companies. As founder & CEO of Wildfire (www.wildfireapp.com), Victoria led the company to profitability in just one year and has built the company to tens of thousands of customers, over 140 employees, and five offices worldwide. Clients include major brands and agencies including Facebook, Pepsi, Unilever, Sony, AT&T, Ogilvy, Publicis, and Digitas. Wildfire is a two-time winner of the fbFund; investors include Summit, Facebook, Accel Partners, and the Founderâ€™s Fund.
â€¨â€¨Victoria has been featured in several publications including The New York Times, CNN, and The Wall Street Journal. She was named one of the â€œ25 Women to Watch in Techâ€ for 2011 & 2010 and is a finalist in the Entrepreneur of the Year awards for New Zealand. Victoria has spoken at numerous events including SXSW, OMMA, AlwaysOn, Ad:tech, and Web 2.0.
In his role as Onestop's CEO, John is responsible for overseeing the companyâ€™s strategic initiatives and expansion.
Prior to Onestop, John was a Senior Associate at Shelter Capital Partners, a Los Angeles-based $200M venture capital fund focused on making equity investments in early-stage technology companies. Prior to joining Shelter, John worked as Vice President, Client Services for iXL, a leading Internet professional services and consulting firm. At iXL, John led strategic e-commerce development initiatives for key clients including Sony Electronics, General Electric, Kawasaki & Warner Bros. Previously, John was a partner in Spin Cycle Interactive, a multi-media and Internet production company, which was acquired by iXL in Spring 1998.
John earned a bachelor's degree in Finance, with an emphasis in Russian Language, from Loyola Marymount University in Los Angeles.
Fear inhibits innovation, preaches Michael Lazerow, CEO of Buddy Media, causing us to make foolish decisions and avoid taking risks. Recalling success stories such as Jen Linn, Rick Elias, and Steve Jobs, Lazerow sings the praises of facing mortality: "When there is nothing to lose, we do the unimaginable. Why don't we do that when we don't see our death?"
Since skinny jeans reappeared on the scene, men, women, and industry professionals alike have debated whether the calf-hugging pants are coming, going, or here to stay. Geoff Watts, co-founder of EDITD, points to social data for clues as to skinny jeans' continuing popularity.