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Leading Large-Scale Change: Network-Centric Warfare

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Bio

Mark Bonchek Ph.D.
Mark Bonchek is Senior Vice President, Communities and Networks for Sears Holdings, responsible for reinventing the companies' iconic brands through the power of social media and social business. As an entrepreneur, innovator, and social architect, Mark has designed collaborative communities for such organizations as McKinsey & Company, IBM, Manpower, The Economist, and the U.S. Department of Education.

Mark earned his Ph.D. in Political Economy from Harvard University, served as a Research Associate at the MIT Artificial Intelligence Laboratory, and holds an A.B. in Economics from Princeton University. His current interest is the implication of neuroplasticity on learning and education.

Chapters

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16 min 22 sec

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01.

Introduction

01 min 43 sec

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02.

History of Media Evolution Influencing Society

03 min 26 sec

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03.

Military Example of Large Scale Network Change

02 min 24 sec

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04.

Tenets of Network-centric Warfare

03 min 03 sec

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05.

Adopting a New Paradigm

02 min 38 sec

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06.

Lessons Learning from Networking Paradigm Shift

03 min 09 sec

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Adopting Network-Centric Warfare Principles in Society

02 min 40 sec

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Citing General David Petraeus' Counterinsurgency Field Manual in Afghanistan, Mark Bonchek, senior vice president of communications and networks for Sears Holdings, argues that the society should embrace Petraeus' strategy for better network utilization. "Just as a structural view of how to drive large scale change, it's the best thing I believe that exists as a model for what we do," says Bonchek.

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16 min 22 sec

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