Leading Large Scale Change:Lessons from the Arab Spring
Daniel Ben-Horin, Founder and Co-Chief Executive Officer, TechSoup Global
Mark Bonchek, Senior Vice President of Communities and Networks, Sears Holdings
Compass Summit, a forum for true interaction and exchange, examines some of today’s most pressing problems through the lens of global citizenship, recognizing that human ingenuity is an unlimited resource. Guided by NPR’s Ira Flatow, an intimate group of some of the of the world's best thinkers and doers convened along the rugged Palos Verdes coastline on Oct 23-26, 2011 at Terranea Resort to engage in meaningful conversation, ask questions, and challenge ideas -- we invite you to join in the conversation.
Daniel Ben-Horin, CompuMentor's President and Co-CEO, feels very fortunate that his job has evolved since 1987 to allow him to spend the bulk of his time thinking about social change this organization can work to enact.
The rest of Ben-Horin's time is spent trying to sell his ideas to the people at CompuMentor who have to implement them and the people outside who need to be convinced to be partners and/or funders of the projects.
After graduating from college in 1969, Daniel spent 7 years as a journalist (Arizona Republic, New York Times, New Times) in Arizona. During this time, he realized that as much as he liked to write and edit, he was more interested in how to use his skills for social change.
Gradually, his work moved in the direction of becoming an organizer, administrator, fundraiser, and what would today be called a social entrepreneur. He worked for Pacific News Service, directed Media Alliance in the early 80's, wrote fiction, took a couple of basic programming classes and, in 1987, founded CompuMentor with the notion that people who understood technology were an undervalued but potentially tremendous resource for social change organizations.
Mark Bonchek Ph.D.
Mark Bonchek is Senior Vice President, Communities and Networks for Sears Holdings, responsible for reinventing the companies' iconic brands through the power of social media and social business. As an entrepreneur, innovator, and social architect, Mark has designed collaborative communities for such organizations as McKinsey & Company, IBM, Manpower, The Economist, and the U.S. Department of Education.
Mark earned his Ph.D. in Political Economy from Harvard University, served as a Research Associate at the MIT Artificial Intelligence Laboratory, and holds an A.B. in Economics from Princeton University. His current interest is the implication of neuroplasticity on learning and education.
Daniel Ben-Horin, founder and co-CEO of TechSoup Global, discusses the lessons he has learned from turning his organization into a global network. Ben-Horin highlights the need to not only be counterintuitive, but also cultivate trust in others. "Some things that have become uncommon in the online world have become more valuable," says Ben-Horin.
Activities that direct the flow of goods and services from producers to consumers. In advanced industrial economies, marketing considerations play a major role in determining corporate policy. Once primarily concerned with increasing sales through advertising and other promotional techniques, corporate marketing departments now focus on credit policies (seecredit), product development, customer support, distribution, and corporate communications. Marketers may look for outlets through which to sell the company's products, including retail stores, direct-mail marketing, and wholesaling. They may make psychological and demographic studies of a potential market, experiment with various marketing strategies, and conduct informal interviews with target audiences. Marketing is used both to increase sales of an existing product and to introduce new products. See alsomerchandising.