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Def Jam with Russell Simmons and Rick Rubin

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The New York Public Library

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Partner:: New York Public Library
Location:: Celeste Bartos Forum
New York, NY
Event Date:: 10.14.11
Speakers:: Paul Holdengräber,; Rick Rubin,; Russell Simmons
Tags:: def jam; rap; hip-hop

Summary: Def Jam Recordings is a comprehensive history of the first major hip-hop label. Founded by Russell ‘Rush’ Simmons and Rick Rubin in 1984, the label’s first office was Rubin’s NYU dorm room. Def Jam led the way in transforming hip-hop from a projects-based art form to a popular phenomenon. Def Jam is responsible for launching and sustaining the careers of musicians such as Jay-Z, LL Cool J, Run-DMC, Public Enemy and The Beastie Boys. Both Simmons and Rubin have now left Def Jam to pursue successful careers in and away from music; but their creative legacy remains at the heart of the label's modern-day identity.

Bio

Paul Holdengräber

Paul Holdengräber is the Director of LIVE from the NYPL.

Rick Rubin

Frederick Jay "Rick" Rubin is an American record producer and the co-president of Columbia Records. Along with Russell Simmons, Rubin was the co-founder of Def Jam Records and also established American Recordings. With the Beastie Boys and Runâ€“D.M.C., Rubin helped popularize hip hop music, and has worked with artists as varied as Slipknot, Slayer, Red Hot Chili Peppers, The Mars Volta, Danzig, Dixie Chicks, Metallica, AC/DC, Aerosmith, Weezer, Linkin Park, The Cult, Neil Diamond, Mick Jagger, System of a Down, Rage Against the Machine, Audioslave, The Avett Brothers, and Adele. In the 1990s and 2000s, he produced the "American Recordings" albums with Johnny Cash. MTV called him "the most important producer of the last 20 years." In 2007, Rubin was listed among Time's 100 Most Influential People in the World.

Russell Simmons

USA Today recently named Russell Simmons one of the "Top 25 Most Influential People of the Past 25 Years," calling him a "hip-hop pioneer" for his groundbreaking vision that has influenced music, fashion, finance, television and film, as well as the face of modern philanthropy. From creating his seminal Def Jam Recordings in 1984, to the 2007 publishing of his New York Times best-seller Do You! 12 Laws to Access the Power in You to Achieve Happiness and Success, Russell is recognized globally for his influence and entrepreneurial approach to both business and philanthropy.

Giving back is of primary importance to him in all aspects of life and as Chairman and CEO of Rush Communications, he has consistently leveraged his influence in the recording industry, fashion, television, financial services, and jewelry sectors to give back. A devoted yogi and social activist, Russell also leads the non-profit division of his empire, Rush Community Affairs, and its ongoing commitment to empowering at-risk youth through education, the arts, and social engagement and was instrumental in the recent overturning of the Rockefeller Drug Laws. Russell also serves as UN Goodwill Ambassador For The Permanent Memorial To Honor The Victims Of Slavery and The Trans-Atlantic Slave Trade.

Chapters

: Watch Full Program

01 hr 52 min 08 sec

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01.: Introduction

05 min 20 sec

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02.: Russell Simmons and Rick Rubin Introductions

00 min 44 sec

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03.: Opening Meditation

07 min 02 sec

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04.: Thoughts on Meditation

04 min 45 sec

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05.: Simmons' and Rubin's Early Days in Hip Hop

05 min 46 sec

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06.: Capturing a Culture in Def Jam Records

07 min 28 sec

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07.: How Simmons and Rubin Met

02 min 32 sec

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08.: Starting Def Jam Out of an NYU Dorm Room

05 min 35 sec

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09.: Curtis Blow and Eddie Cheba

04 min 08 sec

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10.: Creation of a New Sound

04 min 20 sec

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11.: Reflection on the Def Jam Legacy

06 min 07 sec

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12.: Creativity and Talent of Rick Rubin

06 min 17 sec

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13.: Dealing with Racial Differences in Def Jam

04 min 05 sec

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14.: Thoughts on Def Jam Movie

02 min 52 sec

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15.: The Bridge of "Walk This Way"

04 min 29 sec

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16.: Creating and Selling The Beastie Boys

05 min 24 sec

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17.: Story of Signing Chuck D and Public Enemy

03 min 45 sec

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18.: The Influence of Public Enemy's Social Commentary

06 min 13 sec

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19.: Simmons and Rubin Going Their Separate Ways

05 min 59 sec

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20.: Def Poetry Jam

03 min 45 sec

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21.: Rubin's Recent Works

02 min 31 sec

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22.: Reinvigorating Johnny Cash

07 min 20 sec

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23.: Rubin's and Simmons' Talent

04 min 57 sec

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24.: Conclusion

00 min 46 sec

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: Watch Full Program

01 hr 52 min 08 sec

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Rubin & Simmons: Def Jam Immortalized Rap Counterculture

02 min 29 sec

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Def Jam co-founders Rick Rubin and Russell Simmons talk about the early days of the label. Drawing parallels to the punk rock scene, the two hip-hop icons reminisce on their drive to sonically capture street culture and the hip-hop club experience of the early 80s.
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01 hr 52 min 08 sec

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Encyclopædia Britannica Article

rap: Musical style in which rhythmic and/or rhyming speech is chanted (“rapped”) to musical accompaniment. This backing music, which can include digital sampling (music and sounds extracted from other recordings), is also called hip-hop, the name used to refer to a broader cultural movement that includes rap, deejaying (turntable manipulation), graffiti painting, and breakdancing. Rap, which originated in African American communities in New York City, came to national prominence with the Sugar Hill Gang's “Rapper's Delight” (1979). Rap's early stars included Grandmaster Flash and the Furious Five, Run-D.M.C., LL Cool J, Public Enemy (who espoused a radical political message), and the Beastie Boys. The late 1980s saw the advent of “gangsta rap,” with lyrics that were often misogynistic or that glamorized violence and drug dealing. More recent stars have included Sean “Puffy” Combs, Jay-Z, OutKast, and Eminem.; rap on britannica.com

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