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Pandora's Heidi Browning

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Fairchild Fashion Media

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Partner:: Fairchild Fashion Media
Location:: The Asia Society and Museum
New York, NY
Event Date:: 10.06.11
Speaker:: Heidi Browning
Tags:: advertising; pandora; internet radio

Summary: HEIDI BROWNING
Senior Vice President, Strategic Solutions, Pandora

Keeping pace with today's apparel, beauty, and retail business requires staying ahead of the latest technological trends. This October, the fall session of the WWD Digital Forum will address every aspect of business in the digital space -- from mobile technology to social media marketing strategies to e-commerce opportunities. Hosted by WWD editors, the event will feature actionable information, interactive discussions, and opportunities to network with industry peers, and will provide you with the knowledge and tools required to compete in today's tech-driven marketing landscape.

Bio

Heidi Browning

Heidi Browning serves as Senior Vice President, Strategic Solutions, at Pandora. With more than 22 years of marketing and advertising experience, Ms. Browning brings a valuable mix of client, agency, and media-owner perspective to Pandora.

Before joining Pandora, Ms. Browning served as Executive Vice President, Global Digital Officer at Universal McCann. She launched and served as President of Rally@UM, the agency’s dedicated social media unit. She developed Rally@UM’s social media products and services, social marketing strategy, and listening, measurement, community engagement, and enterprise consulting.

Prior to Universal McCann, Ms. Browning was Senior Vice President of Client Solutions for Fox Interactive Media, providing centralized marketing services to MySpace, IGN, Fox, AmericanIdol.com, Photobucket and Fox Sports. Through the integration of research, strategy, creative and technology, Ms. Browning and her team developed immersive and measurable marketing experiences for Fortune 500 clients.

Before joining FIM, Ms. Browning was an interactive agency veteran having served as Executive Director of Media at Omnicom’s Organic Inc. and Media Director at MDC’s Nine Dots.

She served as President of the San Francisco Bay Area Interactive Group (SFBIG), is a current board member of Social Media Advertising Consortium (SMAC), and has chaired the user- generated content committee for the Interactive Advertising Bureau (IAB) since 2008. She is frequently quoted in the press, including leading publications including the New York Times, the Wall Street Journal, Advertising Age and Adweek.

Ms. Browning holds a B.A. from the University of Colorado, Boulder in International Relations. She currently resides in San Francisco.

Chapters

: Watch Full Program

37 min 28 sec

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01.: Music and Fashion

01 min 08 sec

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02.: The New Ps of Marketing

00 min 42 sec

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03.: Product

04 min 00 sec

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04.: Personalization

06 min 38 sec

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05.: Passion

02 min 02 sec

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06.: Platform

05 min 12 sec

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07.: Best Advertising Practices

03 min 18 sec

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08.: Mobile Features

02 min 44 sec

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09.: Create an Emotional Connection

03 min 58 sec

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10.: Performance

02 min 00 sec

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11.: Q1: Data and User Attributes?

02 min 02 sec

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12.: Q2: Success of Different Ad Types?

01 min 01 sec

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13.: Q3: Enhancing the Shopping Experience?

01 min 28 sec

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14.: Q4: Subscription and Ad Blocking?

01 min 17 sec

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: Watch Full Program

37 min 28 sec

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Pandora: The New Marketing Platform

03 min 15 sec

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Heidi Browning, Senior Vice President of Strategic Strategies at Pandora, highlights the three key components of the internet radio service's new marketing platform.
Watch Full Program

37 min 28 sec

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