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The Estée Lauder Companies Inc.'s Cedric Prouvé

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WWD Global Sourcing Markets Forum 2011

Fairchild Fashion Media

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Partner:: Fairchild Fashion Media
Location:: Condé Nast Building
New York, NY
Event Date:: 09.23.11
Speaker:: Cedric Prouvé
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Summary: CEDRIC PROUVÉ
Group President, International, The Estée Lauder Companies Inc.

GLOBAL MARKETS: Characterized by rapid growth and industrialization, emerging markets represent enormous potential for retailers and brands. The second day of the WWD Global Sourcing and Global Markets Forum will focus on the opportunities and challenges faced by international sales, marketing, and operations professionals in the apparel, footwear, and beauty industries.

Bio

Cedric Prouvé

Group President, International, for The Estée Lauder Companies in 2003. Mr. Prouvé is responsible for sales and profits for the company in all markets outside of North America and for all activities of its sales affiliates and distributor relationships worldwide. He collaborates closely with the company's group and brand presidents to integrate all global marketing strategies in the international markets. He also oversees the company's travel retail business.

Previously, Mr. Prouvé was President and General Manager of The Estée Lauder Companies' Japanese affiliate from 2000 to 2002. In this role, he better positioned the company to meet the challenges of the rapidly changing Japanese cosmetics market. From 1997 to 2000, Mr. Prouvé was Vice President, General Manager, Travel Retailing Worldwide. He joined The Estée Lauder Companies in 1994 as General Manager, Travel Retailing, Asia/Pacific Region, and was named General Manager of the company's Singapore affiliate in 1995.

Prior to joining The Estée Lauder Companies, Mr. Prouvé spent nine years with the L'Oréal Group in sales and management positions of increasing responsibility in the Americas and Pacific Rim.

Mr. Prouvé was born in France and educated in France and the United States. He holds a masters of science in marketing research and marketing management from the University of Kansas and he completed Harvard University's advanced management program.

Chapters

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29 min 19 sec

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01.: Introduction

00 min 55 sec

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02.: Overview of Estee Lauder's Global Business

03 min 04 sec

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03.: Elements of Building a Luxury Business in China

02 min 09 sec

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04.: Establishing the Estee Lauder Brand in China

01 min 40 sec

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05.: The Chinese Luxary Consumer

02 min 45 sec

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06.: The Biggest Challenge in China

02 min 21 sec

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07.: Choosing Where to Concentrate in China

02 min 08 sec

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08.: Distribution Challenges in Brazil

04 min 07 sec

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09.: Emerging Region Potential

02 min 18 sec

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10.: Q1: Naming Brands in China?

02 min 02 sec

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11.: Q2: Adapting Holiday Strategy in Other Markets?

01 min 03 sec

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12.: Q3: Skincare Sales Growth?

00 min 56 sec

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13.: Q4: Operational Challenges in China?

01 min 17 sec

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14.: Q5: Interest in Launching an Exclusively Chinese Product?

00 min 50 sec

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15.: Q6: Plans in India?

01 min 47 sec

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: Watch Full Program

29 min 19 sec

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The Chinese Consumer: Who Is She?

01 min 47 sec

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Cedric Prouve, the Group President International of The Estee Lauder Companies Inc., discusses the Chinese consumer, and discusses strategy regarding how to attract her business.
Watch Full Program

29 min 19 sec

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Encyclopædia Britannica Article

Lauder, Estée: (born July 1, 1908?, New York, N.Y., U.S.—died April 24, 2004, New York) U.S. entrepreneur. She founded Estée Lauder, Inc., with her husband, Joseph, in 1946. Their innovative marketing techniques led to huge success from the 1960s on. Her son Leonard was named chief executive officer in 1982. The company's fragrance and cosmetics products, including Clinique cosmetics, Aramis men's products, as well as specialty lines such as Bobbi Brown, Origins, and Aveda, are sold in more than 130 countries. By the early 21st century the company was worth about $10 billion.; Lauder, Estée on britannica.com

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